sapient

Huawei reportedly punishes staff for New Year’s Eve tweet sent from an iPhone

As predicted, Twitter’s subtle new feature showing from which clients tweets are sent is already embarrassing brands. Following on from a Korean boy band sponsored by LG and Apple’s own Mu

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global marketing giant Publicis is spending big to position itself as the top agency for digital services, after it announced (PDF) a much-speculated deal that sees it acquire Sapient for $3.7 billion