sales strategy

Create a ‘permissionless’ pilot program that drives sales and delights customers

The permissionless pilot is a product demo that uses public, customer-specific data to instantly deliver the 'wow!' moment.

Want your sales team to be more productive? Take a closer look at your ‘watermelons’

When you synthesize data at a high level, you risk creating numbers that are green at a glance, but red under the surface.

TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

Marketing teams get a lot of credit for landing new customers, but in reality, sales development representatives do most of the actual work.

Avoid 3 common sales mistakes startups make during a downturn

What every company needs now is efficient sales. But there is a big difference between knowing that you need efficient revenue and knowing how to get it.

3 ways to optimize SaaS sales in a downturn

There’s tremendous opportunity in a recession for growing revenue. But first, you have to fundamentally change the way you approach sales.