The permissionless pilot is a product demo that uses public, customer-specific data to instantly deliver the 'wow!' moment.
When you synthesize data at a high level, you risk creating numbers that are green at a glance, but red under the surface.
Marketing teams get a lot of credit for landing new customers, but in reality, sales development representatives do most of the actual work.
What every company needs now is efficient sales. But there is a big difference between knowing that you need efficient revenue and knowing how to get it.
There’s tremendous opportunity in a recession for growing revenue. But first, you have to fundamentally change the way you approach sales.