sales funnel

Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...

Conversica lands $34 million Series B to build intelligent sales assistants

After a potential customer has first contact with a business, sales gets in gear, often responding with an introductory email. Conversica has developed an artificial intelligence system designed to