Sales and Marketing
How to organize and execute an effective hybrid sales kickoff event in 2022
Regardless of their location, sales teams need the right talking points — and an infusion of morale and excitement — for a successful start to 2022.
Calixa snags $12M Series A to build sales tool for product-led companies
Calixa, the early-stage startup that is building a tool specifically tuned for product-led sales cycles, announced a $12 million Series A today led by Kleiner Perkins with participation from new inves
Alyce, an AI-based personalised corporate gifting startup, raises $30M
Swag has a long and patchy history in the world of business. For every hip pair of plaid socks, there are five t-shirts you may never wear, an itchy scarf, a notepad your kids might use, and an ugly m
6sense raises $125M at a $2.1B valuation for its ‘ID graph’, an AI-based predictive sales and marketing platform
AI has become a fundamental cornerstone of how tech companies are building tools for salespeople: they are useful for supercharging (and complementing) the abilities of talented humans, or helping the
Demand Sage raises $3M to make sales and marketing data more accessible
Demand Sage, a new startup from the founders of recently acquired mobile analytics company Localytics, announced this morning that it has raised $3 million in seed funding led by Eniac Ventures and Un
How do you hire a great growth marketer?
Editors Note: This article is part of a series that explores the world of growth marketing for founders.
Help TechCrunch find the best startup growth marketing agencies
While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram and Dropbox have beco
Build your brand, and they will come
To achieve market scale along the lines of GoPro and Fitbit, effectively working with big retailers is a necessary part of the process. Despite the growth of online channels, more than 90 percent of t
Elucify wants to make sure salespeople have most current customer contact info
Elucify, a member of the Y Combinator Winter 2016 class wants to solve an annoying and persistent problem for sales people — making sure they have the most recent customer contact data. To so
SF Has An S&M Problem
It’s a Friday night, and I am on the prowl. I’m with my friend Edgar, and we are looking for evidence of the increasing S&M problem among the denizens of America’s startup capital. We all kn