Panama Not Enough To Battle Google: Yahoo Acquires RightMedia

Yahoo announced today that it will acquire the 80% of advertising network RightMedia that it doesn’t already own for $680 million in cash and Yahoo stock. (Yahoo already owned 20 percent of the

Yahoo! Leads Investment in Ad Auction Company Right Media

New York based alternative advertising meta-network Right Media closed $45 million in Series B funding today. The service auctions ad space between multiple ad networks in real time. Yahoo! lead the r

RMX Direct: alternative ad networks battle for your blog

New York based RightMedia has launched a beta version of a new advertising system that lets website publishers participate in multiple ad networks and automatically display ads from whichever network