• REVShare Raises $20 Million For Cost-Per-Action TV Ad Business

    The idea that advertisers should only pay for actual responses to their ads is gaining acceptance beyond the Web, where cost-per-action (CPA) ads are becoming more common. A SoCal company called REVShare has been doing the same thing on TV since 1989, with ads that urge viewers to call a 1-800 number or go to a Website. The company has relationships with 1,500 TV stations (most of these tend… Read More