Use accelerated retargeting to increase conversions

Tips for writing great onboarding emails, using behavioral psychology for more referrals and other strategies for growing your startup.

Facebook throws shade at Snapchat’s anti-creepy business

“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about S

Facebook will shut down FBX, its desktop ad exchange

Facebook plans to shut down FBX, the ad exchange that allows advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The news was first reported in Adweek and The W

Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo

Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs

Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more val

Twitter Confirms Acquisition Of Mobile Ad Retargeting Startup TapCommerce

Twitter just announced that it's acquiring mobile ad startup TapCommerce. <a target="_blank" href="">R

Marin Software Buys Social Retargeting Co. Perfect Audience For $23M

Ad tech company Marin Software, which went public last year, has made its first acquisition: it’s acquired Perfect Audience, a specialist in display and social network retargeting, for $22.8 mi

AdRoll Raises $70M Led By Foundation As Ad Tech And Retargeting Hit The Big Time

<a target="_blank" href="">AdRoll</a>, a pioneer of online advertising retargeting (the technology that pushes you ads for products that you have viewed online previously), is t

Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For Over $100M

UK-based <a target="_blank" href="">Tesco</a>, the world's second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, colle

Twitter Announces “Tailored Audiences” For Ad Retargeting

Twitter just published <a target="_blank" href="">a blog post</a> announcing a new product for advertisers called "tailored audie

Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed]

Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the "experimental" phas

Retargeting Company AdRoll Says It Has Reached A $100M Revenue Run Rate

Online retargeting company <a target="_blank" href="">AdRoll</a> is announcing that it has reached a revenue run rate of $100 million. To be clear, that's run rate, not the act Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They’ve Already Installed

<a target="_blank" href=""></a>, the new service from <a target="_blank" href="">Cellogic</a> making it possible for users to <a href="https

Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

<a target="_blank" href="">Drawbridge</a>, an ad targeting startup <a href="">backed</a> by <a target="_blank

With $1.2M In Funding, TapCommerce Aims To Bring Ad Retargeting To Smartphones

Retargeting, everyone's favorite web advertising technology, is coming to smartphones thanks to a startup called <a target="_blank" href="">TapCommerce</a>. The company isn't

Ad Targeting Service Chango Raises $12M To Fund Expansion, Launches New Programmatic Marketing Platform

The Toronto-based online advertising and marketing company <a target="_blank" href="">Chango</a> just announced that it has raised $12 million. All of the participants in Chango's las

AdRoll Raises $15M For Ad Retargeting, Round Led By Foundation Capital

<a target="_blank" href="">AdRoll</a>, one of the leaders in online ad retargeting, has raised a new $15 million round of funding. Back in February, the company <a href="https:

AdRoll Hires Google Sales Director Suresh Khanna

Aiming to become one of the giants of online advertising, ad retargeting startup AdRoll has hired Googler Suresh Khanna as its vice president of sales. In nearly six years at Google, Khanna held a

Ad Retargeter AdRoll: We Quadrupled Revenue Last Year, Now Profitable

As online ad retargeting becomes more ubiquitous, retargeting startup AdRoll says it's growing quickly. The company wasn't willing to reveal exact revenue numbers, but it did share some statistics