referral marketing

Customer referral platform Mention Me raises $25M Series B led by Octopus Ventures

Mention Me, a platform to generate customer referrals, has raised a $25 million Series B round, led by London’s Octopus Ventures. Eight Roads Ventures, the lead investor from the prior round, a $7 m

Demand Curve: 10 lies you’ve been told about marketing

The harsh truth: Some of the advice you read about marketing is incorrect.

LA’s Kickback is a social shopping app that converts users into marketing channels through cash rewards

Franky Bernstein, the Venice, California-based serial entrepreneur, knows marketing. At his last startup, Markett, Bernstein turned college students into brand ambassadors who were paid by the compani

Use dynamic CTAs to close more B2B leads

B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.

Anomalous data can lead to growth opportunities

Julian Shapiro Contributor Share on X Julian Shapiro is the founder of, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vett

Mention Me, the referral marketing platform, raises $7M led by Eight Roads Ventures

Mention Me, the London-headquartered referral marketing platform, has raised $7 million in further funding. The round is led by Eight Roads Ventures and is the first time the five and a half year old

Extole Raises $5M To Reward Customers For Promoting Products To Their Friends

"Referral marketing" startup <a target="_blank" href="">Extole</a> is announcing that it has raised $5 million in new funding. Founded in 2009, <a target="_blank" href="http://