Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow cu
Platforms like Figma have changed the game when it comes to how creatives and other stakeholders in the production and product team conceive and iterate around two-dimensional designs. Now, a company
Sneaker fit startup Neatsy.ai has snagged $1 million in seed funding after a B2B pivot. Investors in the round include Cabra VC, Flyer One VC and some unnamed business angels. The U.S. startup, which
Franky Bernstein, the Venice, California-based serial entrepreneur, knows marketing. At his last startup, Markett, Bernstein turned college students into brand ambassadors who were paid by the compani
Today at “Muscle Beach” in Venice, Calif., Netflix and Lyft joined forces for a promotional campaign in support of the streaming media site’s (really excellent) dramatization of the
I had myself a bit of a field trip yesterday, going over to Reebok’s fancy gym on Columbus Avenue in New York to try out their new ZigTech shoes. The name alone implies, well, tech, which would
I had an incredible opportunity to visit the Reebok campus and see what effect the Adidas takeover had on the company and its vision for the future. What they showed me blew my mind. When the Spring &
I initially thought these were Reebok’s answer to the Nike Tranformers, but sadly I was mistaken. I thought it inappropriate to post these since they have nothing to do with technology or gadgetry,