• Music Audience Exchange wants to get musicians paid

    Music Audience Exchange wants to get musicians paid

    In the late 1990s, Volkswagen approached the music label Rykodisc with a proposition. They wanted to take the music of a then-obscure singer-songwriter from the company’s catalog and use it as the soundtrack to an ad for their new Cabriolet. The artist was Nick Drake and, though I’m not sure how well the car sold, the ad (VW’s first online) became iconic and brought a… Read More

  • Yelp Will Add The Ability To Book Home Services Online With ReachLocal

    Yelp Will Add The Ability To Book Home Services Online With ReachLocal

    If you’re looking to find home services ranging from movers to interior designers, you’ll be able to do it all on Yelp by the end of the year. The popular review site will be adding a new option to book services online through a partnership with online marketing company ReachLocal. ReachLocal announced the beta version of its online booking system ReachCommerce yesterday, and is… Read More

  • A Peek At ReachLocal's $100 Million IPO Filing: It's All About Building A Local Ad Sales Army

    In the wake of Google’s dalliance with Yelp, another online local advertising company, ReachLocal, filed for an IPO today to raise $100 million. In a guest post yesterday, Paul Kedrosky suggested that startups like Yelp and others may opt to try their luck with IPOs instead of trying to be acquired. It looks like ReachLocal is ready to get the IPO ball rolling again. ReachLocal provides… Read More

  • Search Engine Marketing Firm ReachLocal Takes $55.2 Million

    Woodland Hills based search marketing firm ReachLocal has taken an additional $55.2 million in funding, brining total funding to $67.9 million on a valuation of $305 million. The round was led by Rho Ventures, with original investors Galleon Crossover Fund VantagePoint Venture Partners also participating. ReachLocal offers a local-focused search marketing product that targets SMBs. Read More