Numbers can take on profound cultural significance, but few numbers have quite the resonance as 911, the emergency number for the United States. Few want to dial it, but when they must, it works.
RapidSOS' story is one of a mission, a community, a team and a dream that every emergency should have the best chance to be resolved as positively as possible.
For the founders of RapidSOS, improving the quality of emergency response by adding useful data, like location, to 911 calls was an inspiring objective, and one that garnered widespread support.
When it comes to user-interface design, 911 is about as good as it gets. It’s the “most recognized number in the United States,” Steve Souder, a prominent 911 leader, points out.