• The iPad Will Make Apple's Acquisition Of Quattro Wireless Look Even Smarter

    Suddenly, Apple’s $275 million acquisition of mobile ad company Quattro Wireless makes even more sense than it already did when the deal was announced earlier this year. Early adopters who will be among the first to unbox and fire up an Apple iPad in a couple of months, will have nearly 140,000 applications readily available from the App Store right out the gate. That’s the… Read More

  • With Nexus One And Quattro, The Knives Are Out Between Apple And Google

    Two days ago, the knives came out in full view between Apple and Google. On the same day that Google launched its latest Nexus One Android phone, Apple announced the $275 million acquisition of Quattro Wireless, a mobile advertising platform. It was as if Steve Jobs was sending Eric Schmidt a very public message: You mess with my business, and I’ll mess with yours. With the Nexus… Read More

  • Denied AdMob, Apple Buys Competing Ad Platform Quattro Wireless For $275 Million

    We’re hearing that Apple is buying mobile advertising company Quattro Wireless for $275 million. This jives with reports earlier this evening of a deal between the two companies. Our source says that there was initially talk of a $400 million pricetag, but that has since come down. We’ve also heard that Microsoft may have been very interested as well. The news comes only two… Read More