Mattress startup Purple launches in 13 Mattress Firm store locations

A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physic

Mattress startup Purple merges with NY shell company in $1.1 billion deal

Purple, a Utah-based mattress startup, announced today it will merge with Global Partner Acquisition Corp (GPAC) in a deal that would value the company at $1.1 billion. The new deal is known as a "

Chasing dreams may be the next sleeper hit for venture capitalists

After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct it

Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom

Nearly 1,000 miles from Silicon Valley and just west of Utah's Great Salt Lake, in practically the middle of nowhere, is the tranquil Grantsville, population 9,617. There, in a warehouse the size of a

MB&F HM3 Frog Zr Watch

<img src="http://cdn.ablogtoread.com/wp-content/uploads/2011/05/MBF-Purple-Frog-1.jpg">Behold the HM3 Frog Zr, aka "Black Frog," the newest highly limited watch from MB&F - there will only be 18 p

Purple iPod nano spotted in ad, due soon?

[photopress:purplenano.jpg,full,center] Taking a close look at this Circuit City ad, we can see what looks to be a purple iPod nano. When you mouse over the electronic version of the ad, a separate mo