purple

Because of the unpredictable nature of the fashion industry, fashion brands often have to “guestimate” demand for their products, and if they get that demand wrong, they have to deal with

With the spring comes color from Apple. The new iMacs are offered in seven different shades including a nice deep purple. As a refresh to the lineup, Apple has also released an iPhone 12 and iPhone 12

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Casper, the well-known D2C mattress company, has lowered its IPO price range in a

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we’re taking stock of the latest from Casper, the D2C mattress compan

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we’re working to figure something out, namely the tradeoffs that D2C

A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physic

Purple, a Utah-based mattress startup, announced today it will merge with Global Partner Acquisition Corp (GPAC) in a deal that would value the company at $1.1 billion. The new deal is known as a "

After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct it

Nearly 1,000 miles from Silicon Valley and just west of Utah's Great Salt Lake, in practically the middle of nowhere, is the tranquil Grantsville, population 9,617. There, in a warehouse the size of a