purple

Because of the unpredictable nature of the fashion industry, fashion brands often have to “guestimate” demand for their products, and if they get that demand wrong, they have to deal…

Purple Dot, a waitlist and preorder platform for the fashion industry, raises $4M

With the spring comes color from Apple. The new iMacs are offered in seven different shades including a nice deep purple. As a refresh to the lineup, Apple has also…

Purple iPhone purple iPhone purple iPhone purple iPhone purple iPhone

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Casper, the well-known D2C mattress company, has lowered its IPO…

In a gloomy portent for 2020 debuts, Casper lowers its IPO price range

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we’re taking stock of the latest from Casper, the…

Casper’s valuation could fall 40% in IPO as it reports 2019 results

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we’re working to figure something out, namely the tradeoffs…

Casper’s IPO could be a bellwether for unprofitable startups in the post-WeWork era

A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own…

Mattress startup Purple launches in 13 Mattress Firm store locations

Purple, a Utah-based mattress startup, announced today it will merge with Global Partner Acquisition Corp (GPAC) in a deal that would value the company at $1.1 billion. The new deal is known as…

Mattress startup Purple merges with NY shell company in $1.1 billion deal

After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct its…

Chasing dreams may be the next sleeper hit for venture capitalists

Nearly 1,000 miles from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil Grantsville, population 9,617. There, in a warehouse…

Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom
Hardware

MB&F HM3 Frog Zr Watch

11:54 am PDT • May 10, 2011

Behold the HM3 Frog Zr, aka “Black Frog,” the newest highly limited watch from MB&F – there will only be 18 pieces. Unless I am mistaken, this is the first…

[photopress:purplenano.jpg,full,center] Taking a close look at this Circuit City ad, we can see what looks to be a purple iPod nano. When you mouse over the electronic version of the…