Publicis

  • Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a… Read More

  • Microsoft Unloads Razorfish To The French For $530 Million

    More than two years after buying advertising network aQuantive for $6 billion, Microsoft finally unloaded the digital advertising agency that came with that deal. It sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in a combination stock-and-cash transaction. The price was 1.4 times Razorfish’s 2008 sales of $380 million. Microsoft has been… Read More

  • Google Finds a Buyer For Performics in France (Publicis)

    Ever since Google closed the DoubleClick acquisition, it’s been trying to sell off Performics, a unit of DoubleClick that does search-engine marketing and optimization. The business presented a conflict of interest for Google because its services are aimed at getting better placement on Google’ search results for its clients. Google announced today that it sold the business… Read More