Microsoft and Publicis unveil Marcel, an AI-based productivity platform for the ad giant

Microsoft under CEO Satya Nadella has refocussed to double down on enterprise, artificial intelligence and cloud services, and today the company took the wraps a new project for advertising giant Publ

Vivatech concentrates France’s booming tech scene, and its minds

Something big happened in France over the last five years. Perhaps it was the economic crisis that added some much-needed shock-therapy. Perhaps it was an increasing friendliness toward tech entrepren

Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. The Wall

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global marketing giant Publicis is spending big to position itself as the top agency for digital services, after it announced (PDF) a much-speculated deal that sees it acquire Sapient for $3.7 billion

Twitter CEO Says He Has No Idea How Many Users Opt Out Of Ads

Dick Costolo, the CEO of <a target="_blank" href="">Twitter</a>, says that it's easy enough for consumers to opt out of tailored ads on Twitter, but he does not know how many actu

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures ou

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today <a target="_blank" href="">Publicis</a> and <a target="_blank" href="">Omnicom</a>, two of the "big five" global advertising and marketing

France Télécom, Publicis launch pan-European VC fund. Target: €300 million

<img src="" class="shot2" /> Confirming rumors earlier reported by <a href="

France Télécom, Publicis Launch Pan-European VC Fund. Target: €300 Million

Confirming rumors earlier reported by <a href="">Bloomberg</a>, mobile carrier <a href="http://www.crunc

Publicis Buys Social Media Agency Big Fuel

<a href="">Publicis Groupe</a>, one of the largest communications firms in the world, has acquired 51 percent of New York-based social media agency <a

Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

<img src=""> Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about

Microsoft Unloads Razorfish To The French For $530 Million

<img src="" width="215" height="36" /> More than two years after buying advertising network <a href="http://www.beta.techcrunc

Google Finds a Buyer For Performics in France (Publicis)

Ever since Google closed the DoubleClick acquisition, it’s been trying to sell off Performics, a unit of DoubleClick that does search-engine marketing and optimization. The business presented a