programmatic ad buying

Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For Over $100M

UK-based <a target="_blank" href="http://www.tesco.com">Tesco</a>, the world's second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, colle

With Plans For The First ‘Programmatic Upfront’ Event, AOL Pushes For More Automated Ad Buying

AOL CEO Tim Armstrong has been <a href="https://techcrunch.com/2013/04/09/tim-should-talk-about-techcrunch-more/">evangelizing for programmatic advertising</a>, where ads are purchased in an automated