Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into
In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription
Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so
<a target="_blank" href="http://www.mediaspike.com">MediaSpike</a>, a startup that helps mobile and social game developers make money through product placement, is reportedly growing at an impressive
Apple executive Suzanne Lindbergh, who has been with the company for 25 years, confirmed via email today that she has accepted a new position with speaker and Bluetooth accessory maker Jawbone. The ma
I always thought Mike Myers was the ultimate in product placement, but Tina Fey has thrown down the gauntlet. Myers made fun of advertisers wanting characters in film and TV to use their products in W