private labels

Amazon adds toys to its growing list of private labels

Batteries. Clothing. Household goods. Supplements. Diapers. Furniture. Toys? Yes, toys. It seems Amazon’s private label business is preparing to enter the toy market next. The retailer’s i

Amazon is selling its own private label diapers again, now under the Mama Bear brand

Amazon quietly launched its own private label diapers on its site last week, this time under the Mama Bear brand. The brand, which already sells other baby items like baby food and diaper pail refills

Amazon launches its newest private label, Wickedly Prime

Amazon’s push into the private-label business continued this month, with the launch of its latest brand, Wickedly Prime. Unlike Amazon’s more recent entries in the private label space, suc