Primer, the UK e-commerce tech startup, has laid off one-third of its staff

Primer, a U.K. startup founded by alums of Braintree and PayPal that provides a drag-and-drop framework for merchants to build online payment stacks, last year raised $50 million at a $425 million val

Primer raises $50M at a $425M valuation for a framework designed to help merchants build more powerful payment flows

Primer — a U.K. startup that has built a drag-and-drop framework to help merchants easily build payment stacks to sell online — has seen rapid take-up of its services in the 20 months sinc

Shopify brings on team from augmented reality home design app Primer

In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint

Equity Monday: HungryPanda raises $70M, trade tensions and cross-border VC

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines. This is Equity Monday, our weekly kickoff that tracks the latest big

Primer helps governments and corporations monitor and understand the world’s information

When Google was founded in 1998, its goal was to organize the world’s information. And for the most part, mission accomplished — but in 19 years the goalpost has moved forward and indexing

Primer Wants To Help Companies Customize A First-Time App Experience For Every New User

Kamo Asatryan spent a lot of time working with his clients on finding ways to build new, first-time user experiences to help them close a deal. In fact, he was spending so much time that he decided to

Google Delivers Mini-Marketing Lessons In Its New Google Primer App

Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like sea

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