Pricing

Apple is moving to make the App Store more appealing to developers before the upcoming deadline to comply with the EU’s Digital Markets Act (DMA), which offers developers the ability to distribu

Days after Evernote started testing with limited users a free plan with access to only one notebook and 50 notes, the company has now made this its new default free plan. The notetaking app said that

When no one worried about IT spending, startups leaned into the bottom-up sales approach and driving PLG. But that was then, and this is now.

Online shopping often feels like a one-way street from the point of view of the physical retail world: e-commerce has a wider selection, it’s open all the time and there seems to be an endless f

Report predicts that 70% of chief product officers will have P&L ownership by 2028.

Luca, a startup building price planning and prediction tools for retailers, today announced that it closed a $2.5 million seed round led by Menlo Ventures with participation from Y Combinator (Luca wa

Airbnb is rolling out a new toggle to show you the price, inclusive of all fees (before taxes), for your stay instead of showing you a per-night price. This means you won’t have to go to the boo

Could Lensa AI's hybrid pricing be an example of a new path that more mobile app developers will follow?

If your sales numbers are lagging behind what you expected, there's an important question to ask: What’s actually wrong with your SaaS product or its pricing?

The wheels of global commerce continue to turn, through wars, pandemics and economic downturns; and today a startup taking a new tech approach to improve the workings of one of the more antiquated asp

Alima’s platform digitizes and optimizes procurement, transport and traceability using artificial intelligence and analytics integration so that less food is spoiled.

Here's another sign of the times: Free tiers are becoming less generous.

In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it wrong can break it.

Subscriptions are not dying; they are just evolving.

Roundtable discussions are a huge and popular part of TechCrunch Disrupt, and this year, we asked you to vote for the topics you want to learn about most. We’ve already announced the first and the

Unlike soft drinks, startups are not a volume business, which means they must revisit their pricing models regularly.

A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a product creates as revenue.

Of the 300+ services that Amazon Web Services (AWS) has released over the years, not a single one has needed to be rolled back from being priced incorrectly. That’s no accident.

Subscribers to Amazon’s Kids+ multiplatform package have been notified about a price change, which will become effective on July 14. According to the email sent by Amazon, the company is simplifying

The consensus is that now is a good time for the type of lean growth that product-led growth (PLG) can achieve.