predictive analytics

  • Big data’s humble beginnings Crunch Network

    Big data’s humble beginnings

    Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy to forget the road that led here. Read More

  • How predictive analytics discovers a data breach before it happens Crunch Network

    How predictive analytics discovers a data breach before it happens

    Cybersecurity experts are constantly trying to keep pace with changes in the volatile landscape of IT security. Despite sophisticated tools and solutions, every IT security officer knows that data breaches eventually happen — and they usually go undetected for a long time. What if we could stay ahead of threat actors and predict their next attack before they take their first… Read More

  • Getting predictive about politics (and everything else) Crunch Network

    Getting predictive about politics (and everything else)

    Nearly seven decades after the Chicago Tribune’s infamous presidential race headline, we’re still seeing incorrect predictions in political races. Take the 2016 Iowa caucus for example, where Ted Cruz triumphed despite expert predictions to the contrary. It’s enough to make you wonder: What data is used to create these predictions? And with today’s technology, why… Read More

  • Why Decision Science Matters Crunch Network

    Why Decision Science Matters

    Nearly everyone is familiar with the DirecTV commercials in which actor Rob Lowe and NFL quarterbacks Eli Manning and Tony Romo appear as unflattering alter-egos of themselves — “peaked in high school” Rob Lowe, “bad comedian” Eli Manning, “artsy craftsy” Tony Romo, etc. The burgeoning adoption of data science in companies like Uber, Netflix and… Read More

  • The Challenges Of Building AI Apps Crunch Network

    The Challenges Of Building AI Apps

    Artificial intelligence has an intellectual lineage stretching back to the greats of computer theory: Turing and, ultimately, Babbage, inventor of the calculating machine. What we now see in London, where leading teams such as DeepMind are working on machine learning, is the movement from the realm of computer science to practical uses and business cases. Read More

  • Is Enterprise Hyper Growth The New Normal? Crunch Network

    Is Enterprise Hyper Growth The New Normal?

    The enterprise cloud has entered a new era of hyper growth thanks to a combination of dramatically expanded global markets, access to unprecedented later-stage private growth capital and the ability to scale sales organizations with remote talent. Read More

  • The Next Wave Of Enterprise Software Powered By Machine Learning Crunch Network

    The Next Wave Of Enterprise Software Powered By Machine Learning

    Enterprise software is about to undergo radical transformation — a substantial change that will make the shift to software as a service (SaaS) look like a simple facelift. This transformation is being powered by machine learning. Read More

  • Predictive Analytics Firm InsideSales.com Gets $60M With Salesforce, Microsoft Strategic Backers

    Predictive Analytics Firm InsideSales.com Gets $60M With Salesforce, Microsoft Strategic Backers

    While people believe that the tech world is in a bubble that is bound to pop soon, the investment climate for enterprise startups with good traction remains hot. In the latest development, InsideSales.com, a provider of predictive analytics services for salespeople to help them source and close deals, has raised another $60 million of funding. This latest round, which brings the total… Read More

  • Predictive Analytics Startup Framed Data Raises $2M To Help Developers Understand User Behavior

    Predictive Analytics Startup Framed Data Raises $2M To Help Developers Understand User Behavior

    Framed Data, a predictive analytics startup that wants to make it easier for app developers to understand user behavior, announced that it has raised $2 million in seed funding. Investors include Google Ventures, Innovation Works, Jotter, NYU Innovation Fund, Alexis Ohanian, Charlie Pinto, Garry Tan, Kevin Mahaffey, Klaus von Sayn-Wittgenstein, Paul Buchheit, Sean Byrnes, and an AngelList… Read More