PR

It’s a hard time to be building in public. Which means that it’s a hard time to tell your story as an entrepreneur. Which means that for a new venture firm like VSC, which offers public relations

VSC, a public relations firm that has helped the likes of startups such as ClearCo, Poshmark and Tile craft their stories, has raised millions to invest in the companies they work with. While its bigg

New York-based Blackbird.AI has closed a $10 million Series A as it prepares to launch the next version of its disinformation intelligence platform this fall. The Series A is led by Dorilton Ventures,

There’s a lot of noise out there. The ability to effectively communicate can make or break your launch.

A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching.

Those who see the opportunity in data-focused content will reap disproportionate benefits.

This decision will affect the engineers and developers, marketing teams and all employees who put their all into the technology and company image, only to have it eventually misrepresented in the medi

Utilizing content marketing and digital PR can make huge strides in getting your brand name out there.

Amanda Milligan Contributor Share on Twitter Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently ma

Facebook CEO Mark Zuckerberg, a 35-year-old billionaire who keeps refusing to sit in front of international parliamentarians to answer questions about his ad business’ impact on democracy and hu

This week, I published a piece called the “The master list of PR DON’Ts (or how not to piss off the writer covering your startup).” The problem, of course, with writing a “master list” is th

Soon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers about all things TED conference, which was las

Startup growth comes from many places, but one option is through “earned media” — stories and mentions in the press. Earned media is great, because the channel is nominally free, and it often ca

Facebook’s latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last week the firm had sought to

Is there such a thing as bad publicity? It’s an interesting and contested question. To wit: Self styled ‘digital contraception’ app, Natural Cycles — which relies on a set of

Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open e

Colin Jordan Contributor Colin Jordan is the senior communications manager for Egnyte. More posts by this contributor #MisguidedPR: The Industry’s Internal Crisis Right now there’s a multi

AirPR is announcing that it has raised $5 million in Series B funding. The company started out as a marketplace that matched up startups with public relations professionals, but is focus has since shi