PR

Contraception app still being probed by medical agency over unwanted pregnancies

Is there such a thing as bad publicity? It’s an interesting and contested question. To wit: Self styled ‘digital contraception’ app, Natural Cycles — which relies on a set of

Upbeat gets $1.5M to create a data science-driven alternative to PR agencies

Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open e

Bad PR agencies can kill a startup before it has a chance to succeed

Colin Jordan Contributor Colin Jordan is the senior communications manager for Egnyte. More posts by this contributor Bad PR agencies can kill a startup before it has a chance to succeed Right now the

AirPR raises $5M to bring more data to PR

AirPR is announcing that it has raised $5 million in Series B funding. The company started out as a marketplace that matched up startups with public relations professionals, but is focus has since shi

#MisguidedPR: The Industry’s Internal Crisis

A U.S. Department of Labor report last year stated there were approximately 57,000 PR managers and 208,000 PR specialists in America; conversely, there were only 46,500 journalists. Do the math.That m

“How Not To PR” By Tinder

Have you heard about the Tinder Meltdown (TM)? Some even called it a "stunt." In case you haven't, here's the quick and dirty: a piece appeared on Vanity Fair that Tinder didn't like. And it reacte

Longtime Apple PR Chief Katie Cotton To Retire

Apple’s VP of worldwide communications Katie Cotton is retiring, the company revealed today. Cotton has been with Apple for more than 18 years, and in that time she’s helped coordinate the

PressFriendly Launches To Teach Startups How To Stop Sending Me Stupid Pitches

For startups, there's usually a choice between hiring someone to take care of your PR -- which usually means retaining an agency -- or doing the work yourself. PressFriendly seeks to provide an altern

The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nag

Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

For pretty much as long as anyone can remember, a relationship triangle, or a "love triangle" if you will, has taken shape between companies and the PR firms that represent them and the press that cov

AirPR Launches A Marketplace To Match Startups With Top PR Talent

Today, AirPR is officially launching its Match.com for startups and PR, peeling back the curtain on its PR marketplace for the first time. Essentially, AirPR has created a tech platform that aims to i

AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

We in the media have a love-hate relationship with public relations firms and their professionals, with that relationship tending to skew heavily to the latter. Companies pour countless hours of blood

How Big Is The FB IPO? It’s So Big I Just Hit Inbox Zero

Why is there nothing but <a href="https://beta.techcrunch.com/tag/facebook/">Facebook IPO news</a> today, you (Facebook haters) may be asking? Well, outside of the obvious - people are obsessed, this

The Samsung Note Is Definitively Not Coming To AT&T As Far As You Know

Remember the mini-slate Samsung released a few months ago? The Samsung Galaxy Note? Pretty cool little device. As we enter CES week, the press releases are flying fast and furious and this one caught

When Social Media Becomes The Message: The Gulf Oil Spill And @BPGlobalPR

<img class="border" src="http://tctechcrunch.files.wordpress.com/2010/06/bp-protest.jpg" alt="" /> Nearly everyone has something to say about BP's oil spill, and from a public relations perspective,

Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

<img src="http://www.crunchgear.com/wp-content/uploads/2010/04/docomo_darth_2-620x465.jpg" /> <a href="http://www.crunchgear.com/tag/docomo/">NTT DoComo</a>, Japan's largest cell phone carrier (55 mi

"We are working on an API:" This Is Why Embargoes Suck

<img src="http://www.crunchgear.com/wp-content/uploads/2010/02/03.jpeg">Warning: The little animals curse a little. This cute little video is literally what we go through on a daily basis with PR peo

What’s missing from this press release?

<img src="http://www.crunchgear.com/wp-content/uploads/2009/10/933HD_Angle.jpg">Samsung has just announced a pair of LCD monitors with built-in TV features that promise to “eliminate the line betwee

Dear PR People: Think before you press 'Send'

Ahh, summer. A time in which unpaid interns from all over the more expensive schools flock to New York to work as flacks. Today we received this missive from one Angela, a young lady whose lack of und

Survey Says: PR People Love Our No-Embargo Policy

<img src="http://tctechcrunch.files.wordpress.com/2009/05/best-of-blogs-215x128.jpg" width="215" height="128" /> The PR industry never ceases to amaze me. Despite the fact that we stopped honoring m
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