podcast advertising

The Spotify-Rogan saga highlights the distinction between publishers and platforms

As our Equity podcast recently asked, “How many times must Spotify step on a rake?” The streaming service is learning the hard way that it’s counterintuitive to act as both a platfor

Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network

Earlier this year, Spotify introduced its new audio advertising marketplace, the Spotify Audience Network, which allows advertisers to reach audiences across Spotify’s ad-supported music and ori

Stitcher’s podcasts arrive on Pandora with acquisition’s completion

SiriusXM today completed its previously announced $325 million acquisition of podcast platform Stitcher from E.W. Scripps, and has now launched Stitcher’s podcasts on Pandora across all tiers of

These 3 factors are holding back podcast monetization

If we want podcasting to continue to scale beyond its current and projected advertising revenue heights, we need to resolve some fundamental challenges.

Podcast advertising has a business intelligence gap

Widespread misinformation and misconceptions are delaying ad revenue growth for podcast creators, publishers and networks.