Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding

Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc. on the heels of a fresh $150 million investment led by The Raine Group. The terms of the deal w

Snap acquires Placed to prove geofilters drive store visits

If Snapchat's growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it's acquir

Placed Raises $10 Million Series B For Mobile-Powered Location Analytics

Location-based analytics provider Placed, which operates an opt-in mobile surveying panel that now reaches over 175,000 people, is announcing $10 million in Series B funding in a round led by Two Sigm

iBeacons Aren’t Just For Retail: Placed Lets You Use Them As iPhone Quick Launchers At Home

[vimeo 83200227 w=640 h=360] There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store

Placed Debuts Placed Attribution, A Way To Check If Your Mobile Ads Actually Drive Foot Traffic

Location-based analytics provider Placed today unveiled its latest product, Placed Attribution. Inspired by Placed Insights and feedback that came out of the launch of that comScore-style Analytics pl

Location Analytics Company Placed Tops 100M Places Measured Daily, From 100K Opt-In Location Sharers

Location-based analytics pioneering startup Placed is seeing good progress with its opt-in location surveying program, which it helped to boost with the introduction of an affiliate program back in Ma

Placed Debuts Location Affiliate Program For Developers Looking To Monetize Without Ads

Location analytics startup Placed is debuting a new monetization option for mobile devs today, via its Placed Affiliate program. The new system would see mobile apps request that their users opt-in to

With Placed Panels, Publishers Can Persistently Track Location Data From Volunteers

<a target="_blank" href="">Placed</a> is announcing the launch of Placed Panels today, giving its customers a way to constantly collect location data from a limited <a target="_bl

Placed Expands Its Location Analytics Tools To Include Mobile Websites

Location analytics startup <a target="_blank" href="">Placed</a> plans to expand its customer base beyond native app developers today by launching support for mobile websites.