pivotal veracity

  • Unica Acquires Pivotal Veracity For Approx. $17.8 Million In Cash

    Nasdaq-listed Unica has acquired privately-held Pivotal Veracity for approximately $17.8 million in cash, the company announced this morning prior to the opening of the market. The marketing software company picked up Pivotal Veracity, which was founded in August 2003, to ramp up its e-mail marketing software solutions in what it regards as a ‘logical extension’ of their… Read More