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Pinterest finds another way to track purchases via its new “Tried It” button
Pinterest has historically been more an idea board – a place to dream about ideas you want to try or products you want to buy. Today, however, the company is rolling out a new feature aimed at encouraging people to track and share the things they’ve actually done, too. With a new “tried it” checkmark on Pins, Pinterest users can share the ideas they’ve tried… Read More
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Instapaper premium goes free for all users
Following its acquisition by Pinterest in August, Instapaper’s premium version will now be to all users, the company said today. As part of the acquisition, Instapaper’s team would begin working on Pinterest’s core experience. But the company also said that the app would live on as a separate entity and continue to get updates from the Instapaper team at Pinterest. Now, under… Read More
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Instagram tests shoppable photo tags
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US. The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product… Read More
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Weekly Roundup: Galaxy Note 7 recalled, Amazon’s music service and Verizon/Yahoo sale troubles
Things were pretty bleak for tech companies this week as the Samsung Galaxy Note 7 was officially recalled and Yahoo’s securities woes reportedly drove Verizon to request a $1 billion discount on its pending acquisition. Here are the top stories from around the tech universe to get you up to speed. Read More
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Pinterest hits 150M monthly users, missing earlier leaked projections in 2015
Today, Pinterest said it hit 150 million monthly active users, up from the 100 million it announced in September 2015. However, as TechCrunch previously reported, Pinterest in 2015 was targeting that it would hit 151 million monthly active users by the end of 2015. We reported the story in October last year, and the information was used by Andreessen Horowitz to solicit limited partners to… Read More
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Crunch Network
How artificial intelligence is changing online retail forever
AI is all around us, from searching on Google to what news you see on social media. With the momentum around AI growing, it’s not surprising that some of the most innovative retail sites have been experimenting with the use of AI, as well. Businesses that ignore this growing trend will find themselves playing catch-up for years. But how, exactly, is this technology going to change retail? Read More
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Pinterest lagged behind leaked revenue projections in 2015
Today, Pinterest announced that it has hired its first chief financial officer from Twitter, Todd Morgenfeld. However, there’s a more interesting footnote that’s reported in The Wall Street Journal’s story about the hire: Pinterest generated roughly $100 million in revenue last year, according to the report. You may recall that last year TechCrunch reported, based on… Read More
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Pinterest hires former Twitter exec Todd Morgenfeld as its first CFO
Pinterest has hired its first chief financial officer, Todd Morgenfeld — who was most recently vice president of finance at Twitter — the company said today. He was at Twitter for about a year and a half before joining Pinterest. Generally, these kinds of hires can signal a few things. One is that, more simply, the company is getting more ambitious about getting its finances in… Read More
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Pinterest hires a head of engineering for its new Seattle office
While there’s plenty of talent in the San Francisco Bay Area — where Pinterest’s main office is over at 5th and Brannan in San Francisco — it can be very costly to find and recruit that talent. And there’s a lot outside of San Francisco as well. One city, in particular, that Pinterest has turned its eyes to is Seattle. Last month, it opened an engineering office… Read More
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Pinterest brings on a new head of engineering who specializes in image search
Pinterest said it has hired Li Fan, the former head of image search at Google, as the company’s new head of engineering. Much of Pinterest’s most promising technology involves searching for objects within photos and then using that technology to rank and display the most relevant content to users, whether that’s through search or the traditional feed. Users searching for… Read More
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Pinterest acquires Instapaper, which will live on as a separate app
Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper. Pinterest’s logic here is that one of the company’s core tenets is bookmarking — much like Instapaper’s primary goal with its app. The company has been on… Read More
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Pinterest starts rolling out native video ads
Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet. That’s partly because the option simply wasn’t there on Pinterest. It was only in the past few weeks that the company finally started rolling out a native video player. And it… Read More
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Pinterest starts expanding its visual search tools to video
Video has generally been available — and is often shared — on Pinterest, but it hasn’t quite received the same treatment that the company’s traditional content has seen. Over the next few months, however, that will be changing. Pinterest is starting to test ways to get video running directly on its services, including building a native video player. And beyond that… Read More
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Pinterest acquires the team behind Highlight and Shorts
Pinterest today said it was acquiring the team behind Math Camp, the creators of Highlight, and will be sunsetting its applications Roll and Shorts in the next few weeks. The acquisition shouldn’t seem like a twist — Highlight captured a ton of buzz at SXSW a few years ago, but the reality is Highlight and Math Camp’s later applications never really blew up in such a way… Read More
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Pinterest is soon launching a way to search for products with your smartphone camera
Pinterest today has a new tool for finding things that you might want to buy — and they’ll be things you see in the real world. Here’s how it will work: go to Pinterest search and tap the visual search button, point your camera at anything you’re interested in, and it’ll automatically do a visual search for everything you see. Pinterest will populate the photo with… Read More
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Pinterest acquires the team behind Fleksy, a custom iOS and Android keyboard
We haven’t heard much from Fleksy — one of a number of custom keyboards for Android and iOS — lately, and it seems we may have an answer why: It’s been acquired by Pinterest. But it isn’t a total product acquisition. While the app will continue running (with minimal updates) for the forseeable future, half of the team will be integrated into Pinterest’s… Read More
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Pinterest gets visitor retargeting and other new ad targeting tools
Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest). Read More
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What Pinterest learned in two years working on its search engine
About two years ago, Pinterest launched a different flavor of search engine called Guided Search. Instead of relying on deep data on the user, it would create a network of related topics that users can dive deep into. The idea being that a search like “iPhone” would net additional categories, like “design,” “hardware” and such. Now Guided Search is about… Read More
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