personalization

Spotify has bigger plans for the technology behind its new AI DJ feature after seeing positive consumer reaction to the new feature. Launched just ahead of the company’s Stream On event in L.A.

Spotify announced today that it is consolidating the heart and the “Add to playlist” icons into a single plus button, allowing users to save all songs, albums, playlists, audiobooks, podcasts or e

Ahead of Spotify’s upcoming Stream On event, where the company is expected to announce a redesigned home feed and other updates, the company today launched a new AI feature called “DJ&#822

E-commerce customers record a 30-second video once and Maverick's technology uses the voice samples to generate thousands of videos that are personalized to each customer.

One of the major changes with today’s launch of iOS 16 is the ability for users’ to now personalize their Lock Screen with widgets, in addition to adding widgets to the Home Screen, which

ScreenKit, an iPhone personalization app that’s topped 12 million downloads to date, is ready to embrace the new Lock Screen customization options shipping with the release of iOS 16 on Septembe

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for co

Roundtables — some of the most popular sessions at TechCrunch Disrupt — are 30-minute expert-led discussions designed for up to 20 attendees who share an interest in a particular subject. The form

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

The competition in e-commerce has become fiercer as the pandemic drives shoppers online. At the same time, customers have grown to expect better experiences. According to help desk software vendor Hiv

At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google&#821

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others, bringing the

Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technol

Advertising, particularly online advertising, isn’t a surefire way to bolster business. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spen

Spotify’s popular playlist creation tool, Blend, is getting its biggest update since its offiical launch last year. The feature currently allows two Spotify users to see where their musical tast

Bloomreach powers hundreds of billions of dollars in gross merchandise value by enabling businesses to personalize customer journeys.

Last year we covered Longevica, which had raised $13 million after researching supplements to increase human wellness and longevity. Then there have been the exits, such as care/of, which raised $12 m

Can trust and trustworthiness be coded into the very content?

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success