personalization

With its new ‘Interests’ feature, eBay again tries to personalize its marketplace

Remember when eBay bought Hunch in 2011 to improve its personalization technology and attract shoppers based on their interests? Or when  it launched a Pinterest-like tool called Setify in 2012 for

Google Maps goes beyond directions

Google today announced a new version of Google Maps that will launch later this summer. All of the core Google Maps features for getting directions aren’t going away, of course, but on top of th

Two Facebook and Google geniuses are combining search and AI to transform HR

Two former product wizards from Facebook and Google are combining Silicon Valley’s buzziest buzz words — search, artificial intelligence, and big data — into a new technology service

Spotify’s newest personalized playlist, Your Time Capsule, is a blast from your past

One of Spotify’s better features – and a competitive advantage for its app in the streaming music market – are its personalized playlists. These compilations have long since expanded

Clinch raises $3M for personalized video ads

Clinch aims to create video ads personalized for each viewer, and it’s raised $3 million to bring that technology to the United States. It’s not the only personalized video ad technology o

LiftIgniter raises $6.4M to bring website personalization to the rest of the internet

You’ve probably had the experience of going to a website and seeing a lot of content that’s not really relevant. For the most part, a lot of this is organized in a way that’s either

Twitter adds updates about interesting links, trends and accounts to its Notifications tab

Your Notifications tab on Twitter might be getting a little more busy. The company recently added a new feature to this section on both mobile and web, which aims to clue you into what people you foll

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M

Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its

Facebook’s new “Explore Feed” makes its way to the app’s main navigation

Earlier this year, Facebook was spotted testing a new type of News Feed – one that designed to help you discover content across the social network, beyond posts from friends and Pages you alread

Google Play Music gets more personalized with New Release Radio, customized to your tastes

It’s no longer enough to simply offer on-demand music as part of the value proposition for music streaming services – you have to enable discovery of new tunes and make recommendations, to

Netflix tests pre-roll video ‘previews’ that are personalized to your interests

Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest

Amazon launches ‘My Mix,’ a personalized shop filled with your favorite things

Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy. Called "My Mix," the addition is tied to Amazon's "Interesting Finds" -- the cu

Rheo, a personalized video app from ex-Apple product vets, launches on iOS and the web

On YouTube, you have to either know what it is you watch to watch and seek it out, or you can click through the site’s suggestions of popular or trending content. A startup called Rheo, founded

Spotify buys AI startup Niland to develop its music personalization and recommendations

Spotify has made its fourth acquisition of the year: AI startup Niland has joined its ranks. Paris-based Niland offered an API-based product focused on providing more accurate search and recommendatio

Hulu launches user profiles on mobile

In December, Hulu announced the debut of user profiles in order to make its streaming TV service more personalized to end users, offering each user their own Watchlist, viewing history and recommenda

Hulu acquires The Video Genome Project to improve recommendations ahead of live TV service’s launch

Amid a growing number of video streaming services, Hulu today has finalized an acquisition that will allow it to better compete on user experience, by way of improved recommendations. The company has

Hoping to beat rivals, Google Play Music starts using your location & activity to recommend tunes

Google today announced the launch of a new version of its Google Play Music service, in an effort to better compete with rivals like Spotify and Apple Music in terms of personalization. Like the othe

BloomReach shoots for more complete digital experience with Hippo acquisition

BloomReach, which helps ecommerce companies personalize buying experiences using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor, Hippo for an

A status report on our digital freedom

People are fascinated by the relationship between free will and a pre-destined path. This relationship has never been more interesting than in today’s digital world, where the ultimate goal of most

The 50-year digital relationship

I occasionally meet people who think the Internet is going to go away someday. Yes, some of its pieces do move around a bit. Bye, Friendster! Hello, Peach!* But its core benefit -- your ability to fin
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