personalization technology

Spotify’s popular playlist creation tool, Blend, is getting its biggest update since its offiical launch last year. The feature currently allows two Spotify users to see where their musical tast

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success

Spotify today is officially rolling out to global users its shared playlist feature called Blend, with a few changes. Earlier this summer, Spotify had first launched the new shared playlist experience

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that d

Fox Corp., the broadcast news and entertainment company holding what remains of the Murdoch Family’s television and cable sports and media assets after the sale of 21st Century Fox to Disney, ha

Amazon is making its music streaming service free. The company previously offered free, ad-supported streaming only to customers who owned an Amazon Echo device. Now it’s rolling out free stream

Spotify this morning announced a major change to how its playlists will operate, with the news that some of its previously human-curated playlists will now be personalized based on listeners’ ta

People are fascinated by the relationship between free will and a pre-destined path. This relationship has never been more interesting than in today’s digital world, where the ultimate goal of most