• Head Of Affiliate Network Leaves Google, Joins Behavioral Marketing Firm

    Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit. Henger joins Catalina Marketing from Google’s Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008… Read More

  • Google Launches Affiliate Advertising Network, Courtesy of DoubleClick

    Amazon, watch out. Earlier today, Google launched an affiliate ad network. Or, rather, it rebranded Performics, the affiliate ad network that came along with its purchase of DoubleClick, as the “Google Affiliate Network.” As with other affiliate networks such as Amazon’s, participating Website publishers get paid a fee for each referral that results in a sale. … Read More

  • Google To Sell Performics

    Google has announced that it will sell Performics, the search engine marketing arm of Doubleclick. As we reported March 12, Performics presented a major conflict of interest for Google as the service offered SEO services that were focused on improving site rankings in Google. Tom Phillips, Director, DoubleClick Integration at Google wrote on the Google Blog: It’s clear to us that we do… Read More

  • Google Now Selling SEO Services Via Performics

    As we reported yesterday, Google has now successfully acquired DoubleClick after receiving EU approval for the deal. While the focus has been rightly on display advertising, many have missed one part of the deal that will raise eyebrows: Google now owns SEO service Performics. DoubleClick’s Performics offers search engine services that include “natural search solutions” such… Read More