Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a re
Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin
Shifting consumer demands within beauty and retail are creating rich opportunities for U.S.-based beauty/consumer tech SaaS companies.
Spending on cosmetics has usually weathered economic crises, but that changed during the COVID-19 pandemic, with stay-at-home orders and masks tempering people’s desire to wear makeup. This forced r
Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp.’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the begin