• Tony West leaves Pepsi to become Uber’s new Chief Legal Officer

    Tony West leaves Pepsi to become Uber’s new Chief Legal Officer

    When you’re a company facing almost as many federal investigations as a crime syndicate, who better to come in to run your legal team than a former Justice Department official? That may have been the question new Uber chief executive Dara Khosrowshahi was asking when thinking about who to pick to help navigate his ride-sharing service through the murky legal waters it’s now… Read More

  • Blippar redesigns its visual search app with a focus on discovery

    Blippar redesigns its visual search app with a focus on discovery

    Blippar, the augmented reality app that gives you a deeper look at the world around you, has today unveiled a redesigned version of the app that focuses on discovery. Blippar’s visual search tool can recognize hundreds of millions of items, at least on a category level. Some of these items are simply recognized as ‘building’ or ‘skirt’, whereas other items can… Read More

  • Pepsi and Mountain Dew Throwback Are Here To Stay

    Yay for real sugar! Pepsi has thankfully made the HFCS-free Throwback editions of Pepsi and Mountain Dew permanent drinks rather than just on-again, off-again Limited Editions. These pure sugar editions even come in retro cans and bottles and are apparently a big enough hit that they’re staying around for good. Fine by me. I like ’em. Flickr’d Read More

  • You & Your Noble Team Buddies Can Win Some Mountain Dew Halo Goodies

    How is your Halo: Reach-ing? Racked up a bunch of frags in multi-player yet? I’ve slacked off, and now most of my free gaming time goes toward Fallout and F1 2010. There’s a neat bit of news that may be of interest to some of you. You know how when Halo 3 launched, back in 2007, there was a special edition of Mountain Dew? Well now Pepsi (Mountain Dew’s parent company)… Read More

  • Pepsi Mont Blanc: Very French

    The Japanese have created something called Pepsi Mont Blanc, a version of Pepsi delicately scented with French chestnuts (??). Japan is a loose cannon when it comes to drink flavors and PepsiCo clearly lets them get away with murder. After enjoying the Pepsi Strong Shot, however, I’m curious to see what this Japan-only drink tastes like. Read More

  • Review: Pepsi Strong Shot

    I’m in Japan right now and I just downed a can of Pepsi Strong shot, a power drink from Pepsi that has all the sugar and taste of Pepsi but more caffeine. My verdict? Pretty weird and pretty effective. Read More

  • Money Will Flow Like Aquafina If You Can Come Up With A Better Idea Than Pepsi During SXSW

    You may recall that last year we poked fun at Pepsi for sending us a few cases of Aquafina water bottles. First of all, we’re a tech blog. Secondly, the point of the outreach was to showcase Aquafina’s new plastic bottles that apparently use much less plastic than the old ones. Of course, they sent God knows how many carbons into their air shipping us not one, but two crates of… Read More

  • Social Marketing Gone Awry: Pepsi Refresh Needs To Refresh Its Security Settings

    This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers and plans to dole out $20 million in grants to good causes and “great ideas” throughout the year. The site opened up about 10 hours ago to take ideas from people applying for grants. On February… Read More

  • Mountain Dew and Pepsi Throwback bring real sugar back to sodas once again

    They’re baaaack! I just spotted the greatest beverages on Earth in my local Rite Aid while shopping for New Year’s Eve refreshments. The last I heard, Pepsi discontinued the Throwback line after a brief early summer run. But according to Wikipedia — who’s never wrong — the HFCS-free sodas are back for a limited time. Why, oh why, did I give up soda a few days ago. Read More

  • Sony BMG will drop (some) digital music DRM this year

    [photopress:nonauxdrm.jpg,full,center] Sony BMG is dropping DRM. That makes it the last major record label to (at least partially) do so. The details of Sony BMG’s scheme aren’t finalized just yet, but it’s expected to begin with a promotion (teaming up with Pepsi) during the Super Bowl, beginning on February 3. Pepsi will give away some 1 billion songs during the promotion… Read More