Penrose Studios

  • The reality of AR/VR survival Crunch Network

    The reality of AR/VR survival

    VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and a hoped-for inflection point in 2018 (when AR could deliver that magic combination of hero device, long battery life, cellular capability, strong app ecosystem and telco… Read More

  • What this year’s M&A activity tells us about media and entertainment Crunch Network

    What this year’s M&A activity tells us about media and entertainment

    With Dalian Wanda Group’s $3.5 billion acquisition of Legendary Entertainment in January, this year’s media and entertainment M&A activity kicked off with a bang that hasn’t slowed down. Comcast’s $3.8 billion acquisition of DreamWorks Animation just three months later continued the trend of content consolidation and IP aggregation. The common denominator is access… Read More

  • Pixar-esque Penrose Studios raises $8.5M, VR’s biggest seed round

    Pixar-esque Penrose Studios raises $8.5M, VR’s biggest seed round

    When a new medium arises, so too do new brands hoping to stake a claim on the frontier. Penrose Studios wants to be the Pixar of VR, telling heartfelt stories in immersive worlds. And now it has the money to hire the best talent and develop its own in-VR creation tools. Today Penrose Studios announced it’s raised an $8.5 million seed round led by Accelerate-IT Ventures, and joined… Read More

  • Penrose Is The Pixar Of VR

    Penrose Is The Pixar Of VR

    There are advantages to being an invisible giant in a virtual world. You can watch over a whole town or lean in to see the miniature protagonist’s face. You’re so big you never worry about something bumping into you, so you can get as close to the tiny action as you want. And it disarms the Swayze Effect — the disappointment that virtual characters can’t see or… Read More