• DG Buys AdTech Player Peer39 For $15.5M After Peer39 Raised Nearly $30M In Its Lifetime

    DG Buys AdTech Player Peer39 For $15.5M After Peer39 Raised Nearly $30M In Its Lifetime

    We are seeing a lot of activity in the world of advertising technology — from funding rounds to new product launches — but it’s not all good news, and inevitably consolidation is coming, too: Peer39, an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company DG. The price: $15.5 million — roughly… Read More

  • Peer39 Is Now Semantically Plowing Through 47 Billion Pages A Month

    Back in the day, and by that I mean six months ago, a ‘Pivot’ was simply known as ‘a change in strategic directions’. Call it what you may today, Peer39 made one of these eighteen months ago, and hasn’t looked back. Their team deduced that display advertising was not going to go away, but that at the same time, privacy concerns will raise the levels of scrutiny… Read More

  • Another $10.5M Unloads on Peer39's Dock

    Semantic ad technology provider Peer39 is announcing the closing of its Series C round to the tune of $10.5M, pushing the total amount of funding raised to over $22M. The round was led by Israeli VC Evergreen Venture Partners and was joined by the company’s existing investors Canaan Partners, Dawntreader Ventures, Silicon Valley Bank, and JP Morgan. Since taking an in-depth look at… Read More

  • A First Look Inside Peer39 & Its Semantic Advertising Technology

    No venture capitalist’s week is complete without seeing a company in the semantic space holding steadfast to the assertion that its pre-money Round A valuation is a steal at $50 million. The situation wouldn’t be totally absurd if it were not for the facts that these technologies are mostly half-baked, or far from becoming a deployable product. And they are most definitely leaps… Read More