FTC May Regulate PayPerPost

The Washington Post is reporting that the Federal Trade Commission issued a staff opinion yesterday saying that companies engaging in word-of-mouth marketing, in which people are compensated to promot

PayPerPost Chronicles Their Amorality

Florida based PayPerPost just launched a new site called RockStartup, which chronicles the birth (and I hope, ultimate failure) of their ethically-challenged startup. RockStartup seems to be heavily i

ReviewMe Launches: A Better PayPerPost

ReviewMe, which is a PayPerPost-like service that pays bloggers to write about advertisers’ products, just launched moments ago. The company is backed by TechCrunch-sponsor Text-Link-Ads, which

PayPerPost Is Now Officially Absurd

Many commenters in previous TechCrunch posts on PayPerPost compared their business model to payola in the music industry. At PayPerPost, bloggers are offered cash to write about products. Disclosure i

The PayPerPost Virus Spreads

Two new services that are similar to the controversial PayPerPost have announced their launch in the last few days: ReviewMe and CreamAid. PayPerPost, a marketplace for advertisers to pay bloggers to

Controversial PayPerPost Raises $3 million

We first covered PayPerPost when it launched three months ago. The service is a marketplace for advertisers to pay bloggers to write about products for a fee. Commenters to our original post were pola offers to sell your soul

Ted Murphy, CEO of advertising firm Mindcomet, has launched a new service called You guessed it, it’s a marketplace for companies to connect with bloggers who are willing to blog