PayPerPost

The Washington Post is reporting that the Federal Trade Commission issued a staff opinion yesterday saying that companies engaging in word-of-mouth marketing, in which people are compensated to promot

Florida based PayPerPost just launched a new site called RockStartup, which chronicles the birth (and I hope, ultimate failure) of their ethically-challenged startup. RockStartup seems to be heavily i

ReviewMe, which is a PayPerPost-like service that pays bloggers to write about advertisers’ products, just launched moments ago. The company is backed by TechCrunch-sponsor Text-Link-Ads, which

Many commenters in previous TechCrunch posts on PayPerPost compared their business model to payola in the music industry. At PayPerPost, bloggers are offered cash to write about products. Disclosure i

Two new services that are similar to the controversial PayPerPost have announced their launch in the last few days: ReviewMe and CreamAid. PayPerPost, a marketplace for advertisers to pay bloggers to

We first covered PayPerPost when it launched three months ago. The service is a marketplace for advertisers to pay bloggers to write about products for a fee. Commenters to our original post were pola

Ted Murphy, CEO of advertising firm Mindcomet, has launched a new service called PayPerPost.com. You guessed it, it’s a marketplace for companies to connect with bloggers who are willing to blog