• Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People's Phones

    Analytics have turned shopping sites into finely tuned machines, enabling publishers to efficiently direct the flow of traffic around a site. However, the same can’t be said for their real-world counterparts. Aside from running tests using video tapes and infrared counters, there’s no comprehensive way for businesses to monitor how customers are flowing through their space. That… Read More