Swiss watchmaker Omega joins the ecommerce bandwagon

Swiss watchmakers have long resisted the siren call of ecommerce. While many of their products sold online – you can find everything from Swatch to Breguet on the “grey market” &#821

Unique Turns Your Dumb Watch Into A Smart Watch

The oddly named uBirds is manufacturing while Switzerland burns. Their product, called the Unique, is essentially a smartwatch hidden inside your watch band. This way you can strap on your Panerai or

I present to you a Panerai Radiomir Tourbillon GMT Ceramica Lo Scientziato Watch

<img src="" />Ariel "Sass-master 2000" Adams has some great shots of the new Panerai monster. This watch, just for reference, cost

Morning watch porn: Panerai Day Light Chrono

<img src="">I'm still hurting for some <a href="">Panerai</a> in my watch cabinet which is why I ki

Inside a Mechanical Watch

This, friends, is the Behind the Green Door of watch videos. It’s essentially an amazing close-up of a Panerai mechanical movement running at full tilt taken with a video microscope. Clearly thi