panerai

Swiss watchmakers have long resisted the siren call of ecommerce. While many of their products sold online – you can find everything from Swatch to Breguet on the “grey market”…

Swiss watchmaker Omega joins the ecommerce bandwagon

The oddly named uBirds is manufacturing while Switzerland burns. Their product, called the Unique, is essentially a smartwatch hidden inside your watch band. This way you can strap on your…

Unique Turns Your Dumb Watch Into A Smart Watch

Ariel “Sass-master 2000” Adams has some great shots of the new Panerai monster. This watch, just for reference, costs more than ten of my cars. The watch is made of…

I’m still hurting for some Panerai in my watch cabinet which is why I kind of like these chronos. Panerai, in its base model, is pretty boring. The three handed…

Hardware

Inside a Mechanical Watch

5:45 pm PDT • June 6, 2007

This, friends, is the Behind the Green Door of watch videos. It’s essentially an amazing close-up of a Panerai mechanical movement running at full tilt taken with a video microscope.…