Optimizely launches new tools to help companies manage thousands of web experiments

Optimizely helps businesses test out different ways to make their websites or apps more effective — but, as vice president of Product Management Claire Vo put it, how do you go from "five experiment

Optimizely hires Jay Larson as its new CEO

Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He's handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success

Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namel

Optimizely targets developers with its new testing platform, Optimizely X

Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better. However, co-founder and CEO Dan Siroker said

Twitter Adds 8 New Services To Its Fabric Platform, Which Is Used By 225,000+ Developers

Fabric, Twitter's toolkit for developers to build apps on its platform, launched last October. At Twitter's Flight developer conference, its been announced that the toolkit is getting some nice goodie

Testing Company Optimizely Raises $58M As It Moves Into Personalization

Optimizely, the company that has become synonymous with A/B testing, has raised $58 million in Series C funding. Optimizely has now raised a total of $146 million. The new round was led by Index Ve

Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

<a target="_blank" href="http://optimizely.com">Optimizely</a> has become synonymous with A/B testing, but founder and CEO <a href="https://beta.techcrunch.com/2012/10/09/optimizely-vs-omniture/">Dan

Website Testing Company Optimizely Raises $57M Round Led By Andreessen Horowitz

Looks like Andreessen Horowitz sees a big opportunity in A/B testing — the venture firm is leading a $57 million Series B round of funding in <a target="_blank" href="http://www.optimizely.com">Opti

Optimizely Brings Its A/B Testing Platform To iOS Apps

<a target="_blank" href="http://www.optimizely.com">Optimizely</a>, the popular service for testing out different variations of your website, today announced the launch of Optimizely for iOS. The c

Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

Marketing analytics startup Bizible just announced a new feature allowing users to integrate Optimizely with Salesforce.com. Bizible CEO Aaron Bird said this integration is the first of its kind fo

Founder Stories: The Struggle of Entrepreneurship Is An A/B Test

It’s cliché to point out that most overnight successes in technology actually take years of work, yet in the case of Optimizely, we have yet another example of such a phenomenon. Earlier this y

Optimizely Explains How It Boosted SimCity Pre-Order Revenue

Here's an example of a company using <a target="_blank" href="http://www.optimizely.com">Optimizely</a>'s A/B testing tools for a high-profile game launch. The startup, which recently <a href="http

Website Testing Service Optimizely Raises $28M Round Led By Benchmark, Plans Global Expansion

<a target="_blank" href="http://www.optimizely.com">Optimizely</a>, a Y Combinator-incubated startup that helps companies A/B test different versions of their website, has raised $28 million in Series

The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

<a target="_blank" href="http://www.optimizely.com">Optimizely</a> co-founder and CEO Dan Siroker shared some big numbers today about the A/B testing service's growth. Let's go with the biggest one

Optimizely A/B Tests Its Way To $1.2 Million In Funding From A Roster Of Top Angels

<a href="http://www.optimizely.com"><img class="shot2" src="http://tctechcrunch.files.wordpress.com/2010/07/optimizelylogo.png" alt="" /></a><a href="http://www.optimizely.com">Optimizely</a>, a start

YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website

<a href="http://www.optimizely.com"><img class="shot2" src="http://tctechcrunch.files.wordpress.com/2010/07/optimizelylogo.png" alt="" /></a>If you're running a website, you've probably heard of A/B t