Former Ad Tech CEO Rob Leathern Is Building A Subscription Service For Avoiding Ads

Rob Leathern is hoping to help publishers embrace ad blocking, and he’s doing it under a familiar name — Optimal.com, which was previously the social ad company where Leathern was founder and

Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M

Social media marketing company <a target="_blank" href="http://www.brandnetworksinc.com">Brand Networks</a> is announcing that it's acquiring <a target="_blank" href="http://www.optimalsocial.com">Opt

Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal)

Here's a fun comparison from <a target="_blank" href="http://www.optimalsocial.com">Optimal</a>, a social advertising and analytics startup: If you look at big brands on social networks, their followi

Optimal Raises $7M For Social Media Ads And Analytics

<a target="_blank" href="http://www.optimalsocial.com">Optimal</a>, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding.

Facebook’s Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)

Just a couple of weeks ago, Facebook officially <a href="https://techcrunch.com/2012/08/22/facebook-search-ads/">launched its Sponsored Results program</a>, which allows advertisers to place sponsored