• Microsoft And OpenX Team Up Against Google In Web Ad Partnership

    OpenX this morning announced it has entered into a multi-year partnership with Microsoft that will allow the companies to “cross-market and promote products” to their respective publishers. Under the agreement, Pasadena-based OpenX becomes a preferred partner to publishers for enterprise ad serving solutions and has agreed to promote Microsoft’s Content Ads monetization… Read More

  • OpenX Keeps On Growing, Raises $10 Million More

    We’ve talked about online ad server OpenX quite a bit in the past, and for good reason. The company, formerly known as Openads, is led by former AOL CEO Jonathan Miller (Chairman) and ex-Yahoo exec Tim Cadogan (CEO) and has in the past shown it’s serious about growing fast and making money in the process. More recently, we covered the launch of OpenX Market, an alternative online… Read More

  • OpenX Market Opens For Business As An Alternative Online Advertising Marketplace

    OpenX, the largest neutral online ad server for website publishers, is finally ready to take the wraps off of OpenX Market, a service that has been in the pipeline for quite some time and was anticipated to make some waves in the digital advertising industry. I have my doubts about its disruptiveness, but website owners and publishers already using OpenX (we use it at TechCrunch) or planning… Read More

  • OpenX Shows Impressive Growth, Ramps Up Revenue Streams

    OpenX (which used to be called Openads), provider of an open-source ad serving solution for web publishers – we use it at TechCrunch -, is growing like weed under the leadership of former AOL CEO Jonathan Miller, who is the company’s chairman, and ex-Yahoo executive Tim Cadogan who is CEO. According to the company, they’re serving well over 300 billion ad impressions through… Read More

  • Google Will Now Manage Your Website's Ads

    Last March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement management tool called Google Ad Manager. The search company has now announced that the tool is out of beta and available to all publishers with AdSense accounts. Read More

  • Openads Now OpenX; Former AOL CEO Jonathan Miller Joins As Chairman

    London-based startup Openads has changed its name to OpenX (see TechCrunch UK for more) and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity… Read More

  • OpenAds: How to burn $20m on a clown logo

    So, you have $20.5 million in funding from some of the biggest VCs on the planet. What do you do next? Roll out a great new product? Expand internationally? Hire a new fire-cracker CEO? No, you re-brand… for the sixth time. London-based OpenAds, the commercial open-source online ad server firm has changed its name yet again to OpenX. Apparently this is part of a “plan to move with… Read More