online video advertising

Netflix may copy Disney+’s decision not to run ads during kids’ programming

Netflix’s ad-supported tier may not run commercials during kids’ programs, a decision that its rival Disney+ made in May. As reported by Bloomberg, Netflix told partners that kids’ progr

A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand ex

Ebuzzing & Teads Merge To Create Global Video Ad Group, IPO Pegged For 2015

Ebuzzing and Teads, a pair of European adtech companies focused on video advertising, are to merge — setting their sights on an IPO in 2015. The “Ebuzzing and Teads” group is being create

Sightly Snags $1.7M To Expand Its Localized Online Video Ad Business

Sightly, a company that helps businesses create localized online video ad campaigns, has raised $1.7 million in seed funding. The investment was led by Mack Capital with participation from Tomorrow Ve

Survey Says: Online Video Viewers Tune In During Primetime, Too

As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to video ad startup TubeM

Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For Interactive TV Ads

European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition -- such as

Clearstream Promises to Bring Transparency to Video Ads

A new startup called Clearstream says it's time to tame the "Wild West" of online video advertising. According to co-founder Brian Mandelbaum, the idea for the company came from his time at ad agen

9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts

In 2007, I published a <a href="">post</a> that aggregated a series of projections for where online video advertising would be in the f