New data from a number of tech businesses indicates that the ad market is recovering, partly due to AI.
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first featur
Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with adtech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed
A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land
This holiday season, consider giving the gift of security with an ad blocker. That’s the takeaway message from an unlikely source — the FBI — which this week issued an alert warning that cyb
Taboola expects to get bigger, more profitable and more self-sustaining than before thanks to Yahoo.
More antitrust litigation targeting Big (ad)Tech: Google is being sued in the U.K. and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who claim they
For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple
A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature̵
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not dis
The world has gotten a lot more serious about privacy and data protection, but in many cases business models that rely on personalization of one kind or another have struggled to keep up. Today, a sta
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads in
In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanct
A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to amend terms with Microsoft, its search syndication par
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well with
Are we seeing the ad market truly tumble? And if so, what should we expect to shake out from the decline?
Apple said Wednesday it will bring a new “Lockdown Mode” to its upcoming iPhone and Mac software that will switch off certain features aimed at helping targeted individuals combat governme
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
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