online advertising

Oath agrees to pay $5M to settle charges it violated children’s privacy

TechCrunch’s Verizon-owned parent, Oath, an ad tech division made from the merging of AOL and Yahoo, has agreed to pay around $5 million to settle charges that it violated a federal children&#82

Google lays out narrow ‘EU election advertiser’ policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union ahead of elections next May when up to 350 million voters across the region will vote to elect 705 members of th

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad produc

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through priva

Baidu leads $300M investment to bring its search smarts to elevator ads

China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting f

AnyMind, which uses AI for advertising, marketing and HR, raises $13.4M

AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. T

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed &#

Facebook rolls out checks for UK political ads

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for for

Tech and ad giants sign up to Europe’s first weak bite at ‘fake news’

The European Union’s executive body has signed up tech platforms and ad industry players to a voluntary  Code of Practice aimed at trying to do something about the spread of disinformation onli

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock P

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by th

Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of t

Google will struggle if it re-enters China, says its former country head

The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncover

Adobe’s marketing tools will soon use AI to predict the best times to send emails

Adobe Sensei, the company’s catch-all name for all of its machine learning tools, will soon be put to use to predict the best times to send you a marketing email. This new technology, which came

Google Search’s new featured snippet panel saves you more clicks

Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl

Blockchain browser Brave starts opt-in testing of on-device ad targeting

Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, p

The largest buys of tech’s Big Five: a look at M&A deals

In startup land, the mandate is to get bought, go public or die trying. And, as far as getting bought goes, one of tech’s Big Five could be a desirable acquirer.

There’s an access code for Visible in its online ad

Sometimes it pays to click on the ads. Verizon’s poorly kept startup secret, Visible, the new app-based phone service that provides all-in voice, data and text for $40 does have an access code f

Google is banning Irish abortion referendum ads ahead of vote

Google is suspending adverts related to a referendum in Ireland on whether or not to overturn a constitutional clause banning abortion. The vote is due to take place in a little over two weeks time. &
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