online advertising

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock P

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by th

Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of t

Google will struggle if it re-enters China, says its former country head

The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncover

Adobe’s marketing tools will soon use AI to predict the best times to send emails

Adobe Sensei, the company’s catch-all name for all of its machine learning tools, will soon be put to use to predict the best times to send you a marketing email. This new technology, which came

Google Search’s new featured snippet panel saves you more clicks

Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl

Blockchain browser Brave starts opt-in testing of on-device ad targeting

Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, p

The largest buys of tech’s Big Five: a look at M&A deals

In startup land, the mandate is to get bought, go public or die trying. And, as far as getting bought goes, one of tech’s Big Five could be a desirable acquirer.

There’s an access code for Visible in its online ad

Sometimes it pays to click on the ads. Verizon’s poorly kept startup secret, Visible, the new app-based phone service that provides all-in voice, data and text for $40 does have an access code f

Google is banning Irish abortion referendum ads ahead of vote

Google is suspending adverts related to a referendum in Ireland on whether or not to overturn a constitutional clause banning abortion. The vote is due to take place in a little over two weeks time. &

Facebook’s dark ads problem is systemic

Facebook’s admission to the UK parliament this week that it had unearthed unquantified thousands of dark fake ads after investigating fakes bearing the face and name of well-known consumer advic

Can data science save social media?

The unfettered internet is too often used for malicious purposes and is frequently woefully inaccurate. Social media -- especially Facebook -- has failed miserably at protecting user privacy and block

Two Facebook and Google geniuses are combining search and AI to transform HR

Two former product wizards from Facebook and Google are combining Silicon Valley’s buzziest buzz words — search, artificial intelligence, and big data — into a new technology service

In 2017, Google removed 3.2B ‘bad ads’ and blocked 320K publishers, 90K sites, 700K mobile apps

As the world’s largest search engine and a digital advertising behemoth, Google has a lot to answer for when it comes to misleading or false information being spread using its platforms, both th

As ad dollars erode, tech investments point the way forward for networks

There's no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created b

Unilever warns social media to clean up “toxic” content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world's biggest online advertisers, has fired a warning shot across the bows of social m

Google fined $21.1M for search bias in India

Another antitrust fine for Google. India's competition commission has issued a 1.36BN rupees (~$21.1M) penalty on the search giant for abusing its dominant position in the local search market for onli

German antitrust office starts asking questions about online ad platform giants

Germany's national competition regulator has announced it's looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market

Google expands controls to let you mute those annoying ads that follow you on every site

At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thin
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