omnicom

Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equit

InfoSum raises $65M Series B as organizations embrace secure data sharing

InfoSum, a London-based startup that provides a decentralized platform for secure data sharing between organizations, has secured a $65 million Series B funding round led by Chrysalis Investments. The

Twitter Targets SMBs With A Way To Buy Promoted Tweets In Its Analytics Page

While Twitter expands Promoted Tweets to run on other websites and apps, the social network is also trying to boost usage of them (and revenue from them) on its own platform. Today, it’s anno

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today <a target="_blank" href="http://www.publicisgroupe.com">Publicis</a> and <a target="_blank" href="http://www.omnicomgroup.com">Omnicom</a>, two of the "big five" global advertising and marketing