omnicom

  • Twitter Targets SMBs With A Way To Buy Promoted Tweets In Its Analytics Page

    Twitter Targets SMBs With A Way To Buy Promoted Tweets In Its Analytics Page

    While Twitter expands Promoted Tweets to run on other websites and apps, the social network is also trying to boost usage of them (and revenue from them) on its own platform. Today, it’s announcing a new feature aimed at small and medium businesses it’s referring to as “quick promote“, which will let SMBs select their most popular Tweets and boost them directly… Read More

  • Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group initially will be jointly run by… Read More