omnichannel

Tofu automates content creation for massive omnichannel B2B marketing campaigns

Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, l

Retail tech startup Swiftly valued at $1B after bagging another $100M

Swiftly’s technology taps into that online shopping experience to make shopping at a brick-and-mortar store just as engaging and easy.

Highbeam inks $7M to shine light on e-commerce-specific banking needs

By focusing on e-commerce, Highbeam is able to provide a single financial view of the business and help entrepreneurs decide the right cash and credit options.

The Fashion Kingdom, an Egyptian fashion e-commerce startup, raises $2.6M in seed funding

The Fashion Kingdom (TFK), an Egyptian e-commerce marketplace for fashion, beauty and home accessories items, announced today that it has raised $2.6 million in seed funding led by CVentures, a corpor

Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumer

Leanplum acquired by CleverTap as retention marketing platforms consolidate

CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has ra

Nigeria’s CredPal secures $15M in debt and equity to scale its BNPL product across Africa

The adoption of buy now, pay later (BNPL) in Nigeria as a payment option both online and at the point of sale is expected to record a CAGR of 20% from 2021 to 2028, per this report. BNPL’s growt

Adobe’s Customer Journey Analytics gets new experimentation options

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the p

Voximplant’s service to build voice and video comms into apps comes out of beta

Companies that help businesses integrate voice and video communication into their apps and services have proliferated in recent years, with services such as Twilio and Diagflow, an NLP platform develo

Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle

The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping e

Flush with new capital, Foxtrot’s ‘convenience store of the future’ is coming to a location near you

Foxtrot is reimagining the convenience store experience by seeking out the best food items by local artisans along with its core offerings of coffee, ready-to-eat cafe meals and wine. 

Conversational UX: The missing piece in your chatbot strategy

If we want chatbots to earn their place, we must ensure that bot developers are equipped with the right knowledge to improve the customer experience.

Choices and constraints: How DTC companies decide which strategy to follow

In DTC, how companies decide omnichannel strategies depends on how well they know what their customers' choices are and what their ideal strategy will be.

Accounting platform Synder raises $2M to automate e-commerce bookkeeping

The company bills itself as an easy accounting platform for e-commerce businesses.

Livestream e-commerce: Why companies and brands need to tune in

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

Dixa acquires Elevio, the ‘knowledge management’ platform helping brands improve customer support

Dixa, the Danish customer support platform promising more personalised customer support, has acquired Melbourne-based “knowledge management” SaaS Elevio to bolster its product and technolo

Carbon Health raises $100 million with plans to expand pop-up clinics ahead of COVID-19 vaccination programs

Carbon Health has raised a $100 million Series C funding round, led by Dragoneer Investment Group and including participation from prior investors Brookfield Technology Partners, DCVC and Builders VC.

Walmart’s new test stores will experiment with AR, mobile, revamped checkout and more

Walmart over the years has been working to turn its physical retail stores into online fulfillment centers, and now, with its latest set of test stores announced today, the retailer will try out ideas

MessageBird, the ‘omnichannel platform-as-a-service,’ raises $200M Series C at $3B valuation

MessageBird, the Amsterdam-headquartered cloud communications company, has raised $200 million in Series C funding in a round led by Silicon Valley’s Spark Capital. The new investment gives 2011-fou

SAP continues to build out customer experience business with Emarsys acquisition

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company
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