Nir Eyal

Kim Kardashian: Hollywood And The Viral “Oops”

Editor’s Note: Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of “Hooked: How to Build Habit-Forming Products”. Recently

Is Some Tech Too Addictive?

Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance's pedigree made what

How To Build Habits In A Multi-Device World

Editor’s Note: This excerpt is authored by Nir Eyal and appears in Michal Levin’s new book, Designing Multi-Device Experiences. Nir Eyal is also the author of Hooked: A Guide to Building Habit

How To Cope with Your Insane Jealousy Of The WhatsApp Deal

Wednesday was my birthday. It should have been a great day. Then I heard the news. WhatsApp had been purchased by Facebook for $19 billion. When I read about the deal I blurted out the words, "Holy Cr

Why Fads Fade: The Inevitable Death Of Flappy Bird

On February 8, 2014, an app called <em>Flappy Bird</em> held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game.

You’d Be Surprised By What Really Motivates Users

Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the worl

Why Behavior Change Apps Fail To Change Behavior

Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The

The Curse Of The Network Effect

<b>Editor's Note:</b><em> Nir Eyal writes about the intersection of psychology, technology, and business for <a target="_blank" href="http://dashboard.io/blog">Dashboard.io</a> and on his blog <a targ

Temptation

How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the s

Are Viral Loops Or Viral ‘Oops’ Driving Your App’s Growth?

Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. Follow him @nireyal. Recently, MessageMe announced it had grown to 1 million users in

This Will Be The Last Article You Read

<b>Editor’s Note:</b> <em>Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com.</em> I research and write about seductive technology and yet I struggle

Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks

<b>Editor’s Note:</b> <em>Nir Eyal writes about the intersection of psychology, technology, and business at <a target="_blank" href="http://www.nirandfar.com/">NirAndFar.com</a>.</em> The first

Ways To Get People To Do Things They Don’t Want To Do

<b>Editor’s Note:</b><em> Nir Eyal writes about the intersection of psychology, technology, and business at <a target="_blank" href="http://www.nirandfar.com/">NirAndFar.com</a>.</em> A reader re

The Network Effect Isn’t Good Enough

<b>Editor’s Note:</b> <em>Nir Eyal blogs about the intersection of psychology, technology, and business at NirAndFar.com. Sangeet Paul Choudary analyzes business models for network businesses at Pl

Escape From Message Hell

<b>Editor’s Note:</b><em> <a target="_blank" href="http://www.nirandfar.com/about">Nir Eyal</a> blogs about the intersection of psychology, technology, and business at <a target="_blank" href="http

Mass Persuasion, One User At A Time

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming mark

Getting Your Product Into the Habit Zone

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need

Where Have The Users Gone?

<em><strong>Editor’s Note<span class="c3 c7">:</span></strong><span class="c1"><a class="c2" target="_blank" href="http://www.nirandfar.com/about"> Nir Eyal</a></span><span class="c3 c7"> writes a

Infinite Scroll: The Web’s Slot Machine

<strong>Editor’s Note</strong><em>:</em><a target="_blank" href="http://www.nirandfar.com/about"><strong><em> Nir Eyal</em></strong></a><em> writes about the intersection of psychology, technology,

What Sports Can Teach You About Creating Awesome Products

<strong>Editor’s Note:</strong> <em>This guest post is co-authored by <a target="_blank" href="http://www.google.com/url?q=http%3A%2F%2Fwww.nirandfar.com%2Fabout&sa=D&sntz=1&usg=AFQjCN
Load More