Nielsen

  • Nielsen Debunks Myths On Teens And Media – They Still Watch TV!

    Teenagers spend their days texting, tweeting and hanging around on YouTube, Facebook and MySpace! Honestly, that’s what I assumed too. Turns out I’m wrong, and I needed Nielsen to teach me that. The audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your… Read More

  • I did my part to help out radio today

    It’s no secret that I think the radio business is doomed, and that “kids today” are more likely to listen to music via any number of online services—I’m part of Spotify’s U.S. beta, and aside from an unacceptable lack of Sleater-Kinney, it’s pretty great—than they are by tuning into some “local” radio station, where the program manager… Read More

  • Nielsen Deletes Reply-To-All Button

    This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software. In a move that could have come straight from Mike Judge’s Office Space, the… Read More

  • A portable HD Radio for your troubles, sir?

    This is the portable radio that’s supposed to rescue HD Radio from obscurity. It was showed off at last week’s CES, but since its name isn’t the Palm Pre no one gave a damn. Read More

  • Nielsen: iPhone In Fourth Place Among Smartphones, First In Customer Satisfaction (Not For Long)

    Nielsen Online is publishing stats about the mobile industry in general and the iPhone in particular today. They note that Apple still trails HTC, RIM and Palm in the smartphone market (that’s likely to change rather suddenly over the next few months), but leads the pack when it comes to user satisfaction (they clearly didn’t poll users today). 2/3 of the 2.3 million US iPhone… Read More

  • Google buying Nielsen data

    Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. Some are arguing that Google is buying the data to tailor its upcoming YouTube ads better. That’s definitely a possibility. But Google is also aiming to target fans of television. Read More

  • Google And Nielsen Link Up To Measure TV Ads

    Google is putting its chocolate into Nielsen Media Research’s peanut butter. The two companies have signed a pact to cooperate on measuring the effectiveness of TV advertising. Currently, companies can buy Google TV Ads only on the Dish satellite network. Google is bringing second-by-second analytics and feedback to the TV advertising world, but all it can do right now is measure… Read More

  • Nielsen Now Tracks Your Cellphone Habits

    You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to… Read More

  • Mobile Video Watchers: Stand and Be Counted

    Nielsen, the media monitoring company famous for letting Alf stay on the air as long as it did, is now measuring mobile media eyeballs and boy is it getting some juicy info. For starters: Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function) Read More

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