Nielsen

  • Nielsen Prices IPO At $23 Per Share To Raise $1.8 Billion

    Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday). The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond… Read More

  • Nielsen: Apple iOS And Android Tied for "Most Desired Operating System"

    Google’s Android OS continues to grow in popularity, possibly at the expense of Apple’s iOS and RIM’s BlackBerry, according to Nielsen data released today. The company reports that in an October survey, Apple’s iOS and Android were tied for “most desired” operating system” when mobile users who planned to upgrade to a smartphone in the next year… Read More

  • Nielsen: 32 Percent Of New Smartphone Owners Choose Android Phones

    According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry… Read More

  • TC50 Finalist SeatGeek Closes $1 Million Series A Round, Partners With Nielsen

    Exclusive – SeatGeek, one of the finalists of TechCrunch50 2009, has raised $1 million in Series A funding led by Founder Collective and joined by NYC Seed. The funding brings SeatGeek’s total investment to over $1.5 million, and it intends to use the new capital to hire more engineers and business developers. Read More

  • Nielsen Acquires Online Video Analytics Company GlanceGuide

    Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed. GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to… Read More

  • Measuring The Value Of Social Media Advertising

    Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social… Read More

  • Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn. Read More

  • 98.9% of US homes able to receive DTV per Nielsen

    Good job, everyone! The DTV switch seemed to went well. The June 12 transition came and past on our end with little fanfare. Hopefully it was the same with you. Nielsen is reporting that the vast majority of US homes – 98.9% that is – can receive DTV signals. Kind of surprisingly though is that the under 35 demo is the least prepared with 2.7% unable to receive the digital broadcasts. Read More

  • Nielsen Debunks Myths On Teens And Media – They Still Watch TV!

    Teenagers spend their days texting, tweeting and hanging around on YouTube, Facebook and MySpace! Honestly, that’s what I assumed too. Turns out I’m wrong, and I needed Nielsen to teach me that. The audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your… Read More

  • I did my part to help out radio today

    It’s no secret that I think the radio business is doomed, and that “kids today” are more likely to listen to music via any number of online services—I’m part of Spotify’s U.S. beta, and aside from an unacceptable lack of Sleater-Kinney, it’s pretty great—than they are by tuning into some “local” radio station, where the program manager… Read More

  • Nielsen Deletes Reply-To-All Button

    This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software. In a move that could have come straight from Mike Judge’s Office Space, the… Read More

  • A portable HD Radio for your troubles, sir?

    This is the portable radio that’s supposed to rescue HD Radio from obscurity. It was showed off at last week’s CES, but since its name isn’t the Palm Pre no one gave a damn. Read More

  • Nielsen: iPhone In Fourth Place Among Smartphones, First In Customer Satisfaction (Not For Long)

    Nielsen Online is publishing stats about the mobile industry in general and the iPhone in particular today. They note that Apple still trails HTC, RIM and Palm in the smartphone market (that’s likely to change rather suddenly over the next few months), but leads the pack when it comes to user satisfaction (they clearly didn’t poll users today). 2/3 of the 2.3 million US iPhone… Read More

  • Google buying Nielsen data

    Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. Some are arguing that Google is buying the data to tailor its upcoming YouTube ads better. That’s definitely a possibility. But Google is also aiming to target fans of television. Read More

  • Google And Nielsen Link Up To Measure TV Ads

    Google is putting its chocolate into Nielsen Media Research’s peanut butter. The two companies have signed a pact to cooperate on measuring the effectiveness of TV advertising. Currently, companies can buy Google TV Ads only on the Dish satellite network. Google is bringing second-by-second analytics and feedback to the TV advertising world, but all it can do right now is measure… Read More

  • Nielsen Now Tracks Your Cellphone Habits

    You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to… Read More

  • Mobile Video Watchers: Stand and Be Counted

    Nielsen, the media monitoring company famous for letting Alf stay on the air as long as it did, is now measuring mobile media eyeballs and boy is it getting some juicy info. For starters: Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function) Read More

  • Nielsen Measures Families on the Go With Psychoacoustic Encoding

    before we get our soma capsules. The changing art of measuring TV viewership [NetworkWorld via TUAW] Read More

  1. ...
  2. 3
  3. 4