Nielsen

  • Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior

    Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior

    A little bit of news from Nielsen that flew under the radar a few days ago hints at big things ahead for the measurement firm and its goals of understanding user behavior across all platforms. The company said it was teaming up with Disney/ABC Television Group to measure video consumption trends on the iPad. In the study, participants will download a special “metering” app to… Read More

  • Nielsen: As U.S. Nears Smartphone Majority, It’s A Two-Horse Race Between Android and Apple’s iOS

    Nielsen: As U.S. Nears Smartphone Majority, It’s A Two-Horse Race Between Android and Apple’s iOS

    New numbers out from Nielsen today point to just how close the U.S. is to having more smartphone than feature phone users: analysts say 49.7 percent of cell phone users currently own a smartphone, a big leap on the 36 percent who owned smartphones only a year ago. What’s increasingly clear in that growth is that, at least in the U.S., no other platform is proving to be a contender… Read More

  • When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research… Read More

  • Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    If you own a tablet and have children, chances are that this will not come as news to you. For those who don’t but work in mobile, it’s something worth remembering when you’re concocting up your next big product: Kids are crazy about tablets. According to some research out today from Nielsen in the U.S., in households that own a tablet, seven out of 10 children under the age… Read More

  • ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010. However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says… Read More

  • Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment. In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. Read More

  • Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… Read More

  • U.S. Teens Triple Data Usage

    U.S. Teens Triple Data Usage

    Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment. The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age… Read More

  • Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second. Read More

  • Nielsen Acquires Marketing Analytics, Inc.

    Nielsen Acquires Marketing Analytics, Inc.

    Today, Nielsen announced it’s acquiring Marketing Analytics, Inc., a leader in analytics and advanced planning software. The company currently has 52 employees, all of whom will join the Nielsen team. The deal also involves the acquisition of other assets, including software and ongoing client projects. The acquisition’s goal is to enable Nielsen to better provide marketers of… Read More

  • Say What? Thanks To Digital Music, Album Sales Up For The First Time Since 2004

    SoundScan, Nielsen’s report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows that, among other things, for the first time since 2004, album sales actually increased in the first half of this year. Now, before you fall out of your… Read More

  • Nielsen: Consumer Desire For Android Grows, Unlike iOS And Blackberry

    Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device. This morning, Nielsen posited that those same surveys for January 2011 to March… Read More

  • Nielsen: Android Pulls Ahead Of RIM And iOS For U.S. Smartphone Share

    Nielsen has just released new data on U.S. smartphone share. According to the report, smartphone powered by Android operating systems (29 percent) is pulling ahead of RIM’s Blackberry (27 percent) and Apple iOS (27 percent). But Nielsen says that because RIM and Apple create and sell their own smartphones with their operating systems, these companies are actually in a better position in… Read More

  • Nielsen Prices IPO At $23 Per Share To Raise $1.8 Billion

    Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday). The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond… Read More

  • Nielsen: Apple iOS And Android Tied for "Most Desired Operating System"

    Google’s Android OS continues to grow in popularity, possibly at the expense of Apple’s iOS and RIM’s BlackBerry, according to Nielsen data released today. The company reports that in an October survey, Apple’s iOS and Android were tied for “most desired” operating system” when mobile users who planned to upgrade to a smartphone in the next year… Read More

  • Nielsen: 32 Percent Of New Smartphone Owners Choose Android Phones

    According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry… Read More

  • TC50 Finalist SeatGeek Closes $1 Million Series A Round, Partners With Nielsen

    Exclusive – SeatGeek, one of the finalists of TechCrunch50 2009, has raised $1 million in Series A funding led by Founder Collective and joined by NYC Seed. The funding brings SeatGeek’s total investment to over $1.5 million, and it intends to use the new capital to hire more engineers and business developers. Read More

  • Nielsen Acquires Online Video Analytics Company GlanceGuide

    Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed. GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to… Read More

  • Measuring The Value Of Social Media Advertising

    Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social… Read More

  • Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn. Read More