• U.S. Teens Triple Data Usage

    U.S. Teens Triple Data Usage

    Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment. The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age… Read More

  • Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second. Read More

  • Nielsen Acquires Marketing Analytics, Inc.

    Nielsen Acquires Marketing Analytics, Inc.

    Today, Nielsen announced it’s acquiring Marketing Analytics, Inc., a leader in analytics and advanced planning software. The company currently has 52 employees, all of whom will join the Nielsen team. The deal also involves the acquisition of other assets, including software and ongoing client projects. The acquisition’s goal is to enable Nielsen to better provide marketers of… Read More

  • Say What? Thanks To Digital Music, Album Sales Up For The First Time Since 2004

    SoundScan, Nielsen’s report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows that, among other things, for the first time since 2004, album sales actually increased in the first half of this year. Now, before you fall out of your… Read More

  • Nielsen: Consumer Desire For Android Grows, Unlike iOS And Blackberry

    Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device. This morning, Nielsen posited that those same surveys for January 2011 to March… Read More

  • Nielsen: Android Pulls Ahead Of RIM And iOS For U.S. Smartphone Share

    Nielsen has just released new data on U.S. smartphone share. According to the report, smartphone powered by Android operating systems (29 percent) is pulling ahead of RIM’s Blackberry (27 percent) and Apple iOS (27 percent). But Nielsen says that because RIM and Apple create and sell their own smartphones with their operating systems, these companies are actually in a better position in… Read More

  • Nielsen Prices IPO At $23 Per Share To Raise $1.8 Billion

    Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday). The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond… Read More

  • Nielsen: Apple iOS And Android Tied for "Most Desired Operating System"

    Google’s Android OS continues to grow in popularity, possibly at the expense of Apple’s iOS and RIM’s BlackBerry, according to Nielsen data released today. The company reports that in an October survey, Apple’s iOS and Android were tied for “most desired” operating system” when mobile users who planned to upgrade to a smartphone in the next year… Read More

  • Nielsen: 32 Percent Of New Smartphone Owners Choose Android Phones

    According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry… Read More

  • TC50 Finalist SeatGeek Closes $1 Million Series A Round, Partners With Nielsen

    Exclusive – SeatGeek, one of the finalists of TechCrunch50 2009, has raised $1 million in Series A funding led by Founder Collective and joined by NYC Seed. The funding brings SeatGeek’s total investment to over $1.5 million, and it intends to use the new capital to hire more engineers and business developers. Read More

  • Nielsen Acquires Online Video Analytics Company GlanceGuide

    Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed. GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to… Read More