Nielsen

  • When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research… Read More

  • Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    If you own a tablet and have children, chances are that this will not come as news to you. For those who don’t but work in mobile, it’s something worth remembering when you’re concocting up your next big product: Kids are crazy about tablets. According to some research out today from Nielsen in the U.S., in households that own a tablet, seven out of 10 children under the age… Read More

  • ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010. However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says… Read More

  • Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment. In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. Read More

  • Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… Read More

  • U.S. Teens Triple Data Usage

    U.S. Teens Triple Data Usage

    Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment. The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age… Read More

  • Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place

    According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second. Read More

  • Nielsen Acquires Marketing Analytics, Inc.

    Nielsen Acquires Marketing Analytics, Inc.

    Today, Nielsen announced it’s acquiring Marketing Analytics, Inc., a leader in analytics and advanced planning software. The company currently has 52 employees, all of whom will join the Nielsen team. The deal also involves the acquisition of other assets, including software and ongoing client projects. The acquisition’s goal is to enable Nielsen to better provide marketers of… Read More

  • Say What? Thanks To Digital Music, Album Sales Up For The First Time Since 2004

    SoundScan, Nielsen’s report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows that, among other things, for the first time since 2004, album sales actually increased in the first half of this year. Now, before you fall out of your… Read More

  • Nielsen: Consumer Desire For Android Grows, Unlike iOS And Blackberry

    Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device. This morning, Nielsen posited that those same surveys for January 2011 to March… Read More

  • Nielsen: Android Pulls Ahead Of RIM And iOS For U.S. Smartphone Share

    Nielsen has just released new data on U.S. smartphone share. According to the report, smartphone powered by Android operating systems (29 percent) is pulling ahead of RIM’s Blackberry (27 percent) and Apple iOS (27 percent). But Nielsen says that because RIM and Apple create and sell their own smartphones with their operating systems, these companies are actually in a better position in… Read More