niantic

Building long-tail success after a breakout game

For many gamers, Pokémon GO was an exciting fad that ate up their summer and was just another chapter in a franchise. A lot of these people would already treat the game like some sort of nostalgic mi

Niantic is working with Qualcomm on augmented reality glasses

We’ve known for a while that Pokémon GO creator Niantic feels a bit limited in what it can do with augmented reality today. Between the latency limitations of 4G cellular networks and the need

Is this Niantic’s next game?

First came Ingress. Then came Pokemon GO, and Harry Potter: Wizards Unite. Then came… Catan? It’s starting to look like the next property to get Niantic’s “real world game&#822

VC Cyan Banister on who decides what at Founders Fund (and much more)

Cyan Banister is an American success story. A homeless teenager who originally supported herself by making hemp necklaces, then silk-screen T-shirts, she went on to become a self-taught engineer and t

Niantic will open Pokémon GO Pokéstop submissions to players worldwide next week

Pokémon GO and games like it can’t exist without waypoints — the in-game locations that correlate to real-world points of interest, acting as the Pokéstops, gyms, etc. The more waypoints the

Niantic will soon let small businesses pay to have a Pokémon GO Pokéstop

Sponsored locations aren’t new to Niantic games. Companies like Sprint, McDonald’s and AT&T have had sponsored locations in games like Pokémon GO and Harry Potter: Wizards Unite for a

VR/AR startup valuations reach $45 billion (on paper)

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include

Through crowdsourcing, Cerberus Interactive wants to take location-based gaming to the masses

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Mobile gaming is a $68.5 billion global business, and investors are buying in

By the end of 2019, the global gaming market is estimated to be worth $152 billion, with 45% of that, $68.5 billion, coming directly from mobile games.

Pokémon GO battles will soon be less tappy, more Fruit Ninja-y

At the end of last year, Pokémon GO finally got a player-versus-player battling system. While it was a very much welcomed addition, it has always seemed a bit… monotonous. It just requires so&#

Niantic is throwing a Harry Potter: Wizards Unite fan festival this summer

Niantic had already been hinting at plans to throw a big festival for Harry Potter: Wizards Unite players — something in the same vein as its Pokémon GO Fest events, but with less Pokémon and more

Harry Potter: Wizards Unite goes live in Canada, Germany, and 23 other countries

Harry Potter: Wizards Unite (think Pokémon GO, but with wands and giant spiders instead of pokéballs and Pikachus) officially launched earlier this week, but with a catch: it was only available in t

Startups Weekly: The scooter cash desert

In this week's newsletter: Slack's direct listing, Juul's conundrum and Facebook's new cryptocurrency.

‘Harry Potter: Wizards Unite’ reaches 400K downloads, $300K in consumer spend in UK and US

Harry Potter: Wizards Unite, the highly anticipated new mobile game from Pokémon GO makers Niantic and Warner Brothers’ games division, is off to a good start, but it’s not breaking Poké

A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and

Harry Potter: Wizards Unite is now available in the US and UK, one day earlier than promised

Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like th

Harry Potter: Wizards Unite will launch on June 21st

After a year of teasing out Harry Potter: Wizards Unite, Niantic (the company behind Pokémon GO) and WB Games have at long last announced an official release date for the game: June 21st. The news ca

Pokémon GO will soon use sleep data to ‘reward good sleep habits’

Well, here’s a bit of surprise news this evening: At some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider

Minecraft Earth makes the whole real world your very own blocky realm

When your game tops a hundred million players, your thoughts naturally turn to doubling that number. That's the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game ha

AR display-maker DigiLens lands $50 million from Samsung, Niantic

The broader AR market is made up of a lot of hype and excitement, but fundamentally it’s all based around the promise that waveguide displays can continue to stay wafer-thin while getting better
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