Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app economy in 2023 hit a few snags, as c
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Ti
TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the
In Roku’s recent quarter, the company posted better-than-expected revenue of $741 million, but worried investors with its warning of an uncertain ad market and declining average revenue per user
At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, am
After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities
Amazon is doubling down on free, ad-supported content with today’s introduction of Fire TV Channels, its new, free and ad-supported (FAST) video experience coming to Fire TV devices this week. T
As part of its pitch to advertisers this week at the IAB NewFronts, Amazon announced today it has plans to bring over 100 Amazon Original series and movies from Amazon Prime Video to its ad-supported
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts
Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it will now dole out additi
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present
It is the second day of NewFronts, and the announcements continue. Roku today said it will extend its content library in hopes to target audiences who are fans of lifestyle, cooking, home renovation a
Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation
During the Amazon NewFronts, Freevee (formerly IMDb TV) announced an increased slate of original programs and FAST (free ad-supported streaming TV) offerings, along with a short-term film licensing a
Walmart-owned streaming service Vudu announced today that it will be launching new interactive shows later this year, created through the company’s joint venture with interactive content startup
Hulu has now grown to more than 28 million U.S. customers, including 26.8 million monthly paid subscribers and 1.3 million promotional accounts, the company announced this morning as part of its annua
Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, “Black Mirror: Bandersnatch,” was a frustrating experiment &
Twitter is hosting its Digital Content NewFronts tonight, where it’s unveiling 30 renewals and new content deals — the company says that’s nearly twice as many as it announced last year.
Looks like Twitter's streaming video news deal with Bloomberg was just the first of more than a dozen content partnerships that it's announcing today. The company unveiled the full slate at the NewFro
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