newfronts 2022
Meta says it will now pay creators for original content in Facebook Reels
Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it will now dole out additi
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present
Roku snags Martha Stewart, Emeril and others for its original programming push
It is the second day of NewFronts, and the announcements continue. Roku today said it will extend its content library in hopes to target audiences who are fans of lifestyle, cooking, home renovation a
Snap unveils a Cameo partnership, new ad format and more original programming
Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation
Amazon Freevee increases its slate of originals, establishes itself as a competitor to watch
During the Amazon NewFronts, Freevee (formerly IMDb TV) announced an increased slate of original programs and FAST (free ad-supported streaming TV) offerings, along with a short-term film licensing a