neil vogel

  • About.com rebrands to Dotdash

    About.com rebrands to Dotdash

    About.com, one of the internet’s oldest and most familiar websites, is about to fully fade to memory. The IAC-based company has been slowly dismantling its content from an all-in-one site to branded vertical sites, including Verywell (Health), Lifewire (Tech), The Balance (personal finance), The Spruce (home and food) and ThoughtCo (education). And today, About.com is ditching its old… Read More

  • About.com launches The Balance, a personal finance website for everyone

    About.com launches The Balance, a personal finance website for everyone

    In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailored to today’s millennial. The Balance is focused on making personal finance easy to understand, no matter where you are in life. The site will launch with more than 34,000 pieces of… Read More

  • About.com Redesign a Few Months Away

    About.com CEO Neil Vogel Discusses The Challenges Of Evolving An Established Brand

    About.com has never been the coolest website on the internet. With a grayish background and an ugly logo, it was the place you landed when you searched for help with something, but you rarely went there on your own. This is the product that Neil Vogel took over one year ago, when he was made CEO of About.com. Not much has changed on the outside, save for a few subtle design tweaks and the… Read More

  • About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social

    About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social

    About.com has been around since 1996, but nearly 20 years later the company is undergoing a relatively large shakeup. Just recently, Neil Vogel took over as Chief Executive Officer to revamp About.com for today’s internet, complete with social and a fresh look. But he’s not the only new face on the payroll: Scott Kim, originally from About.com’s sister site Ask.com, will… Read More

  • About Pushes Into Social & Mobile With an Updated Design

    About.com’s New CEO On How To Stay Relevant

    Even with 84 million uniques each month, About.com tends to fly under the radar. But there is change afoot since IAC bought out About.com from the New York Times last year, most notably the appointment of Neil Vogel as CEO. We brought in Vogel, as well as Chief Strategy Officer Scott Kim (who also served as interim CEO for the past few months), to discuss how About might be changing in the… Read More